ALGORITHM UPDATE - What to Expect From the Next Algo Update!

PartyNeon · Jul 10, 2012

I read an interesting post on a Stanford students SEO Blog. It talks about future things that might be in the next "Zebra" algorithm update:
http://www.seobiology.com/algorithm-update/

Summary of the Off Site Things Mentioned in the post:

Class C to IP Ratio used to detect black hat
TLD Composition to check for natural linking
Ratio of Referring Domains to Number of Different Anchors
Average number of links per ref domain
Ratio of inbound Web 2.0 Links to ref domains
Link Velocity / Link Acquisition Rate

The post discussed a variety of different things that Google could use to detect spam tactics, and how to prevent them. Do you think the things he mentioned are legit?

Summary of the On-Site Things Mentioned:

Analyzing Social Reach vs Social Shares
Better at Penalizing Spun Content (It talked about how they'll detect it)
Number of Pages Getting Traffic will be used to effect rankings
Number of Searches That your Branded Keyword / Website Name Gets
User Metrics: Time on Site, Dwell Time, CTR will have more influence
Number of Long Tail keywords ranking

Its an interesting post... definitely worth a 5 minute read. http://www.seobiology.com/algorithm-update/ Seems like a fairly new blog. I'll keep you guys posted if I find anything else interesting.

Is the stuff in the post true?
Could everything in this post be true? If so, I need to start being a bit more social and watch some of my tactics, haha.

PartyNeon · Jul 10, 2012

It should be worth mentioning that there is another thing on the site... a list of all the possible penalties. Seems interesting also.

ja1myn · Jul 10, 2012

You know, with all these new things that Google is looking for (specifically the mix up of TLDs and all these specific ratios of things), it sort of takes away from how "natural" a site's backlinking portfolio looks, doesn't it?

Thank you for sharing. I am going to continue reading this later and post any further comments when I am back.

TheBlueWizard · Jul 10, 2012

Gotta love how much resource and time big G spends just to prevent automation.

niggy · Jul 10, 2012

Ratio of inbound Web 2.0 Links to ref domains...shit just got real.

THECEO · Jul 10, 2012

I don't see it as true. Not yet. The more of these theory posts that are made only gives Google more ideas to use. :hurt:

Irukichan · Jul 10, 2012

niggy said:
Ratio of inbound Web 2.0 Links to ref domains...shit just got real.

I'm not sure that this could be legitimately done. I know 100% whitehat authority sites that have the majority of their backlinks from free blogging domains. Of course, it's not like Google really cares who gets caught in the crossfire, but it seems like it would be very difficult to do.

Leith · Jul 10, 2012

THECEO said:
I don't see it as true. Not yet. The more of these theory posts that are made only gives Google more ideas to use. :hurt:

Well said!

ActionTaker · Jul 10, 2012

Social reach would be so abusable.. I think a lot of the could potentially be included but I still feel that by putting too much weight on these factors, they'd create a huge spot for abusing it.. We all know that they'll get better at detecting spun content, but we're also all trying to improve the quality of what we pump out.. Link velocity.. Isn't that old school? I don't see any potential killers among that list..

kideze · Jul 10, 2012

I think this will take time to implement everything but they are def on to a lot of things

DisguiseMarketing · Jul 10, 2012

niggy said:
Ratio of inbound Web 2.0 Links to ref domains...shit just got real.

ha i almost lost it when i read this...but seriously...i always thought that they'd match up the ref domains that showed up in analytics, to linking domains...it would only make sense.

BlueOrchard · Jul 10, 2012

FFFFFFFFUUUUUUUUUUUUUUUUUUUUUCCCCCCCCCCCKKKKKKKKKKKKKK

But no seriously. This might kill my authority site once and for all

gundamwing · Jul 10, 2012

lot of theory these day

madoctopus · Jul 10, 2012

"This algorithm represents another improvement in our efforts to reduce webspam and promote high quality content." - Matt Cutts

Why do people always pu words in Google's mouth? Everybody cried that Panda was a content-oriented algorithm. Google must laugh his ass off how some dumb SEOs misread what they said. To my knowledge, Google never ever said they will or can detect spun content. As a matter of fact properly spun content is undetectable. there is no fucking way to detect is an article came from spintax using an algorithm. A human can figure it out because of the strange expressions that pop. also in theory it is possible to detect simple 1-level spun content but with a very low confidence metric and at huge computational cost.

Google knows that spun content is still performing relatively well, even after the Penguin algorithm update. Currently, it seems that they use the "copyscape" method of direct comparison to locate duplicate content

How the fuck would you know they use an algorithm similar to copyscape? Google's architecture is not the same.

They will look more closely at keyword locations, stop word position, article length, and direct synonyms.

That alone tells you absolutely nothing.

While re-written content may be able to circumvent an algorithm update. Spun content is not fool proof. It can be easily detected and penalized by a series of mathematical comparisons.

Spun content made by retarded monkeys might not be fool-proof but spun content made by a sober octopus is. As a matter of fact at this point google can't even spot 100% unreadable computer generated content reliably, so don't tell me they can spot manually spun content.

"A teacher that gives you incorrect answers is by far worse than one who admits he doesn't know the answer" - MadOctopus

Colonel Tuxedo · Jul 11, 2012

Chaos and indignation.

But seriously, none of these metrics are new. These criteria have been used by their manual review team for ~2 years or more. They seem to be more focused on trying to implement these algorithmically now, but that wasn't hard to predict.

Bloodhat · Jul 11, 2012

Time to go get that truck driver license lol.

Z0mbie · Jul 11, 2012

His site structure sucks. Nice theme though.

PartyNeon · Jul 28, 2012

I see some of the flaws with detecting spun content. But the fact holds true, Google will use some of the more algorithmically orientated methods to penalize sites.

It never hurts to take caution.

ALGORITHM UPDATE - What to Expect From the Next Algo Update!

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