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AdWords PPC & Landing Page help!

Discussion in 'Adwords' started by thedude89, Jan 21, 2013.

  1. thedude89

    thedude89 Newbie

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    Hey guys,

    I'm trying to work something out here with AdWords and my landing page.

    If I create and ad, and the click-through-link is to a landing page with about 400-700 words of content, images, videos, keywords etc..then at the bottom of this page i put a link to the actual product - will I be penalised by Google for doing this? (e.g. mt Q/S go down?)
    The link I embed will be the product page from my site, so the article and product page are all coming from the same website, NOT one website being redirected to another site where the product is.

    OR

    If i run an ad, should i just take it directly to my product page and bin the landing page with all the content on it? There is still content on the actual product page, maybe about 200 words (with added keywords, one image, no videos).


    The reason I ask, is I made some highly target ads, bidding only on "buying" keywords and a few long-tail keywords. I have a limited PPC daily budget, hence I do not want to throw money away at this for nothing.
    I have built an extensive negative keyword list, and made sure nothing is cancelling out my keyword terms.

    I am spilt testing ads to see what performs better. Only about a dozen impressions in 10 days. NO CLICKS. which may mean my ads need much more work to be appealing target consumer.

    I have no history on my Adwords account. as I only just started it! And, I'm steering clear of all the Perry Marshall's out there! As i read some of his work..and his technique is founded upon bidding on everything related etc..
     
  2. WHATITDO

    WHATITDO Newbie

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    You're going to have to reword the question to get a better answer than this one, but I wouldn't make the user have to perform another click to get to the product page. That's basically just giving them a reason to leave. Don't make them have to think about what they're doing. cause they'll bounce.
     
  3. thedude89

    thedude89 Newbie

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    ok cool thanks man!

    Basically, I'm having trouble with my ads to run on the first page. No other company is running ads on the product im selling..however, my ads aren't listing on the first page.

    Is this a keyword problem? Landing page problem? or...

    I have only had my account set-up for about 2 weeks now..so there is no history and my keywords do not even hve a Q/S yet?? no idea why..

    The way i have structured my ads are:

    Headline
    Main benefit
    Call-to-action
    Display URL


    I have inserted keywords into the the headline, sometimes in the body of the add, and also in the display URL. However, my ads simply aren't ranking.

    What more can be done?
     
  4. WHATITDO

    WHATITDO Newbie

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    Never heard of that problem. Are you bidding on copyright terms?

    Are you positive adblock or similar isn't running? Are you performing the searches through the ad preview and diagnosis tool? Have you tried keyword diagnosis?

    Try these solutions and if you're still having the problem feel free to message me or if desperate I can hop on the account if needed.
     
  5. knaox

    knaox Registered Member

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    If you're selling the product directly and have a product page and an ad group closely related to the product, then definitely send that traffic directly to the product page. You want to ensure that your keywords and landing page are closely related to maximize relevance and Quality Score.

    If you're running more generic terms then you may want to consider optimizing a page around those terms with a strong call to action to your product.

    As for first page placement, ensure your Max CPC is high enough that your ads will display on the first page. This info is available within AdWords and is Google's approximation. If your ads aren't displaying often then you may have a Quality Score/relevance issue.

    Hope this helps!
     
  6. Ianaesthetized

    Ianaesthetized Regular Member

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    Its hard to answer this without knowing everything. Your product/niche keywords bids etc which would be giving your campaign away. So im just spitballing, have you experimented with different ad copy text
     
  7. Endire

    Endire Elite Member Premium Member

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    Thedude,

    What do you have your daily budget set at? Which keywords do you have associated with your ads? If your budget is not set high enough (regardless of how much competition there is) your ads will not show very high. Also, if you have irrelevant keywords associated with your adgroups, your ads will trigger for phrases that have nothing to do with them and people won't click.

    Here is a good resource on optimizing an account,

    http://academy.hubspot.com/blog/bid/109547/How-to-Optimize-an-Adwords-Account

    Hope you get it figured out,

    Shawn
     
  8. pasenseoso

    pasenseoso Power Member

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    Home Page:
    here are some of the factors why you aren't getting much exposure to page 1.

    1. bidding on a brand or product name
    2. low daily budget
    3. low impression keywords
    4. low keyword bid
    5. location targeting isn't getting much audience

    Try to fix your ad copy too. :)

    Hope that helps..
     
  9. newman21

    newman21 Newbie

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    Lading page is only 10% counted towards Quality Score so don't worry, and people always read first and then decide to to buy. I think what you need to do is to display 'buy now' buttons between contents and specially between features, so I am as a buyer might be looking for something which I would have found in your product and don't need to read more so I will go ahead and buy.

    I think your keywords needs some tweaking either broad match with negative keywords or try modifier because I think its because of low searches nothing else.