Hi everyone!
I’m planning SMS retargeting campaigns for iGaming (Poland, France, Netherlands, UK, Germany) — around 50 sendouts per day to players who’ve been active before.
I want to use a prelander instead of sending the link straight to the platform. I’ve done email prelanders before but want to optimize for SMS.
My questions:
I’m planning SMS retargeting campaigns for iGaming (Poland, France, Netherlands, UK, Germany) — around 50 sendouts per day to players who’ve been active before.
I want to use a prelander instead of sending the link straight to the platform. I’ve done email prelanders before but want to optimize for SMS.
My questions:
- What makes a good prelanding page for SMS traffic (especially for casino/gambling offers)?
- What elements should it include?
- What tone/format converts best?
- Examples of structures that have worked?
- Which platforms/tools do you recommend for building prelanders quickly and reliably?
- Especially tools that work well with SMS flows / mobile
- Any page builders, templates, or hosts you prefer?
- Do you personally use any specific templates or frameworks that consistently perform well for this type of traffic?
- Any other tips for improving conversions before users hit the offer (e.g. content angles, personalization, incentives)
Thanks in advance!