advertising mobile game

hi, im looking for some tips for facebook ads.
i have a mobile game, i tried maby times to advertise on facebook but i got 0 downloads, is there any tips to do on facebook campaign that will get good results??
thanx.

whats your game? i can help you

Try to optimize your ads first lets say im doing a niche clash of clans
i would research first using custom audience to see what age and demographic would like my game.
once i get a good amount of data i would now invest more to see how well i can get visitors to my app

I run PPC and direct marketing campaigns on behalf of some pretty big game developers and publishers.
We have tried Adwords, Twitter, Facebook and paid placements is game sites (IGN, Gamespot etc)

Facebook has a real drag factor as it used to spam people with invites to play Facebook games - which for years included rewards for players for recruiting other players via Facebook (Farmville invite anyone?) Some people now delete and even report as spam anything game related on their timeline on Facebook.

Twitter via Twitter Cards (must be twitter cards and must be timeline) has won in terms of CPC and conversion every single time - and not by a small amount.
Facebook might get traction if you already had a community built around the game already onboard - or at least the genre of the game.

Scritty

its a pirate endless running 2D game

Kingwillie71 said:

whats your game? i can help you

Click to expand...

its a pirate endless running 2D game

petirthunder said:

Try to optimize your ads first lets say im doing a niche clash of clans
i would research first using custom audience to see what age and demographic would like my game.
once i get a good amount of data i would now invest more to see how well i can get visitors to my app

Click to expand...

please explain to me how to do custom audience