Adsense RPM dropped down.

Kikoo8814 · Apr 15, 2019

Hello there, this is specially for those who are making money through adsense with social traffic. I would like to ask you what is your average page RPM for your trafic, my was a year ago about 5 rpm, now I am getting an average of 2, did somebody here also experienced something simillar ??

Thanks for your replies in forward

Deleted member 813988 · Apr 15, 2019

RPM depends on the specific site and 'occasion', it's not that it drops for everyone or increase for everyone.
Are there changes in your traffic?

Kikoo8814 · Apr 15, 2019

se900se said:
RPM depends on the specific site and 'occasion', it's not that it drops for everyone or increase for everyone.
Are there changes in your traffic?

Well, actually not, the traffic with the rpm of 5 one year ago was bought, this current comes viral through the pages I have, and it is alwyas the same one so the people are visiting my site several times a week/month. On the other hand the traffic with rpm 5 was changing constantly because it was bought, but later on when I was still buying the traffic the rpm went down so its pretty confusing and hard to find out the real cause. Do u have any ideas what it could be ?

Deleted member 813988 · Apr 16, 2019

Kikoo8814 said:
Well, actually not, the traffic with the rpm of 5 one year ago was bought, this current comes viral through the pages I have, and it is alwyas the same one so the people are visiting my site several times a week/month. On the other hand the traffic with rpm 5 was changing constantly because it was bought, but later on when I was still buying the traffic the rpm went down so its pretty confusing and hard to find out the real cause. Do u have any ideas what it could be ?

Did you know that paid traffic brings better performance than non-paid?
The RPM depends on many things if you have a single user and a click RPM could be high, if you got lots of traffic and little or no clicks - RPM would be low or average.

RPM depends on such things as traffic interests, behavior, browsing history and so on.
Advertisers target specific users with their ads (I am telling you this as an advertiser), every ad impressions could be from different advertiser at a different rate.

The only way to maximize your RPM is to focus on content and traffic quality by analyzing its behavior.
Another thing you should consider is working with multiple ad networks along with AdSense, ad server can allow you dozens of ad networks at the same time. This helps to maximize your revenue and show highest RPM/CPM ad networks first.

Kikoo8814 · Apr 17, 2019

se900se said:
Did you know that paid traffic brings better performance than non-paid?
The RPM depends on many things if you have a single user and a click RPM could be high, if you got lots of traffic and little or no clicks - RPM would be low or average.

RPM depends on such things as traffic interests, behavior, browsing history and so on.
Advertisers target specific users with their ads (I am telling you this as an advertiser), every ad impressions could be from different advertiser at a different rate.

The only way to maximize your RPM is to focus on content and traffic quality by analyzing its behavior.
Another thing you should consider is working with multiple ad networks along with AdSense, ad server can allow you dozens of ad networks at the same time. This helps to maximize your revenue and show highest RPM/CPM ad networks first.

Ok thanks for your answers, do u have any ideas for other ad networks ? Because I tried propeller ads but I am afraid of that the users stay away from my site because their ads are pretty annoying.

Adsense RPM dropped down.

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