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adsense cpc and wordpress vs HTML

Discussion in 'Pay Per Click' started by therealrio, Apr 8, 2018.

  1. therealrio

    therealrio Junior Member

    Apr 24, 2015
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    I bought a niche website, which is wordpress based with a few good articles.

    With this i get few clicks here and there due to low traffic. But the CPC is good. For desktop traffic.

    I made a HTML simple one page website to test affect on CPC. On the HTML page I just copied the article from the wordpress blog. I then added cookie notice and 2 adunits.

    I found that sending traffic to this html page got me much lower CPC (like 50% lower).

    Why is this?

    Does the type of site affect the CPC?