I agree with the statements above, and I would add, Don't go for a niche. When you are on arbitrage, you'll have to do a lot of tests to weed out bad performing campaigns, publishers and ads. When you are in a tiny niche you'll find yourself limited to find new articles ideas when it's time to scale.
I suggest that you go broad. Choose a news-like domain name, have some general categories, and post different articles. When people come to your site from a native ad, they are there to read that article, don't rely on the fact that they will read other articles or follow your site on FB. Your main goal is to make them leave your site by clicking your Adsense ads, nothing less, nothing more. It's a number game, so be prepared to have a close eye on your stats all day long![]()
I see that we are playing at different levels and Arbitrage is not your regular game.
I used to think that way, but now that I manage 5 figures daily budget (unfortunately not for myself but for my boss) I think that I'm pretty confident that what I'm talking about is accurate. Adsense doesn't give a shit about your bounce rate as far as they make their dough unless you are a small player. They don't like us, but they can't let us go.
Take notes. There is a big difference between Adsense and Google search engine. Do you think we care about Google? All of our sites are noindex. and how the hell will we be banned if we make our ad networks money if I follow your reasoning?
BTW, we are not selling anything so your analogy about shopping is worthless.
One last thing, I would really like to have your input about the "so-called" better-paying ad networks that pay better than Adsense. I've been looking for that for a decade.
That’s a bad advice. It might have worked with micro niche sites 10 years ago, but not anymore. Visitors should not leave by clicking on the Adsense ad and it is work of the advertisers to convince users to click on the ads. That’s why they target visitors, ‘cook’ them, etc - not to show just any ads, but to show those ads that visitors might click as this is what they were looking for. As a publisher you should focus on making content that can engage your visitors, make them comeback, like you and respect you as a project. If all users leave your site by clicking on the ad (which will never happen) you will get banned from Adsense (and all other ad networks) for being low quality source. Would you want to put your ad on the low quality source or respected site? When you watch tv - do you run to the shop after you see ad? Visitors are not sheep. Also, don’t focus just on Adsense there are many other ad networks that pay better.
So how should the users leave the site? By hitting the X button on the browser?
Stop making things complicated. Just create your articles, and put ads on it.