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Acquiring SEO/DM Clients - Best Practices?

Discussion in 'Offline Marketing' started by lolseo, Jul 29, 2013.

  1. lolseo

    lolseo Power Member

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    Hi Guys,

    I have a Masters in Marketing, and degree in busniess management, and have been doing seo,(basic)ppc and general marketing for just over 2 years now.

    I've worked for an agency in the past, fairly small, around 15 members of staff.

    Id like to try and attract some small SEO clients. My old agency was charging £600 for 1 days worth of work. I would realistically want around £250 for a small client package. In terms of actual time, id guess id be spending 1 day or 1 and a half days on the clients. Im comfortable actually doing the SEO, and putting a proposal together to secure business, but im at a loss as to how to get to that stage.

    I tried cold calling from a list of companies all related to a previous e-commerce website i worked for (in which I ranked them #1 for a number of terms, and the brand was realatively well known for that sector)

    My problem was, my contacts list, 70% or so were dead contacts. The remaining were either closing down within the coming month(at the time of phone call), had someone already doing the work for them, or simply were not interested.

    I currently have a free wordpress site up for the "agency" ill be creating, however I have yet to pay for hosting or domain as im running another 2 sites of my own. I didn't want to spend for hosting and domain for another site, when i've had no look with calling contacts.

    My original offering on the first cold calling was general marketing & seo. Im now going to refine this to just digital marketing, as otherwise it looks like im offering "too much" and none of it well.

    My question is, what should I do to secure clients? Like I say id be happy enough offering a cheap(ish) service, with a price starting at £250.

    Any suggestions?

    Thanks!
     
  2. originalposter

    originalposter Jr. VIP Jr. VIP

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    With respect, with a master degree in marketing and a degree in business management, you can't take the risk of spending money on hosting and domain? FYI, hosting can be shared with multiple domains, and domains can be purchased with coupons at $1 per year (first year)? So we are talking about very very minimal initial investment here... so whats the matter?
     
  3. lolseo

    lolseo Power Member

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    I had thought "another domain, another thing to focus no" but yea, i suppose you're right. I should just go for it and buy it.

    Ok so i'll purchase the hosting and domain.

    What next? My problem stems from i have no clients, i only have clients from companies ive worked on in the past. Ill spin it as if they were my clients, but as i have 0 clients of my own, how do i go about getting clients?
     
  4. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Do you have results?

    If you have results you can use this as a portfolio like an artist. You have to do some research on the value of internet marketing with some general numbers and even some real case studies. Remember all it takes for a business owner the hear is that you bring in more profit than you cost you should land some clients.

    The hard part is convincing some people who dont believe to much in online marketing yet, it is funny in this day and age people are still resistant.
     
  5. jinsandy

    jinsandy Regular Member

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    im gonna dick you abit here.

    a master's in marketing? What was your thesis about?

    Pricing strategy, Brand awareness, database marketing, swot analysis.. i took those classes in my undergrad and I can still BS like an agency.

    seriously, a masters in marketing and a business mgmt degree.. im expecting better quality questions than domain and hosting pricing.
     
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  6. lolseo

    lolseo Power Member

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    It was the effect of user experience optimisation upon conversion rate. I a/b tested a landing page (on a client i was working on at the time) to test how the different features would effect the user experience and conversion.

    Yes, i suppose its just a cop out from me saying i don't want to get another lot of hosting, so quite bad from me on that score(lazy)

    I do have results for the clients I worked on, i actually have them on my free site as mini case studies.

    I suppose my main set back was the disappointing round of cold calls (a combination of bad data and people just not wanting the service).

    I am fairly young also, so in my mind I think business owners wouldn't pay attention to a youngster spouting out all of this digital marketing talk. This is my own problem, I suppose if i was more confident in this area, I would just make a list of local companies, and actually show up at their business as opposed to phone call.

    Any thoughts on that route, or is there something better i could do?
     
  7. jinsandy

    jinsandy Regular Member

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    see this ?

    http://www.ultrabrand.ca/

    thats how its done. i saw his instagram, its money.. so i assume that he is hustling people with shit that they need. (or his parents have money, instragram falsies)

    p.s. multivariate testing is needed in analytics and performance marketing, if you cant sell the fact that they might make m money with media buys, then giving you client wouldnt help you either
     
  8. lolseo

    lolseo Power Member

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    Im confident I could, its just my first contact list was bad contacts, as i said many were closing down, many of the details were not correct.

    My question is how i should initially go about attracting prospects. Cold calling, showing up at local businesses.

    Im asking advice from people who are more experienced.

    I have a masters and degree which will help add some credibility to my pitch, but just because i have a degree im not coming onto this forum saying "i have a degree, i know exactly what im doing" because i don't. My downfall is a lack of experience so im looking for advice. Yes you are "dicking me" as you say. Being more dicky than helpful imo, although the link you posted is a very good example site.

    What you said about just going for it and paying the hostnig and domain is a fair and valid point also, so thanks for that.
     
  9. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Try Elance, and don't quit. There are tons of offers there (please don't answer with "but Indians and Pakis are low balling")
     
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  10. GoForJacob

    GoForJacob Junior Member

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    This is spot on advise. While I was expecting a snarky remark that would make me chuckle as usual, I was glad to see a truly helpful post. Skyrocket, right on man!

    Elance sucks major balls at first, but if you persevere it will pay off.
     
  11. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Yeppers, some people don't understand this but that's good, less competition
     
  12. lolseo

    lolseo Power Member

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    Thanks i'd never heard of it. Looked on the site, and it seems similar to people per hour. Is that correct?

    Will definitely give this ago. Thank you.
     
  13. funkybunker

    funkybunker Supreme Member

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    One way to help your confidence issue...know you're going to bring them more clients = more money. Just know that simple fact, believe it.

    Now you're no longer being offered something, it's you offering them something. It works.
     
  14. lolseo

    lolseo Power Member

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    Thanks, great attitude to have.
     
  15. originalposter

    originalposter Jr. VIP Jr. VIP

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    I always mix up freelancer and elance. I think they are pretty similar correct? But I seem to heard good things about elance but not freelancer?
     
  16. Jumbo_Refill

    Jumbo_Refill Registered Member

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    "50% of success is believing you can. " The Sales Bible - Jeffrey Gitomer