A cool Instagram hack for brands

Use a secondary account to post strictly informational videos that answer the FAQ from IG ad comments.

Tag those secondary FAQ explanations with a very specific #hashtag that no one else would use.

When someone asks, link them to the #hashtag

Answering a customer in IG comments with a specific hashtag will bring them to a grid with a couple of videos.

You'll be able to answer their question right there, with a video, versus saying "DM us for info" or "We'd love to look into this for you"

Be frictionless with CX.

Source: Twitter @MrSharma

hhhmm how effective is it though?

You could have a support ig page surly???

That sounds like an innovative way to interact with users, not sure about the time consuming for both creation of the videos and people playing them, when anybody just gonna ask you short answer question about prices, delivering time and so on.

perrymason said:

That sounds like an innovative way to interact with users, not sure about the time consuming for both creation of the videos and people playing them, when anybody just gonna ask you short answer question about prices, delivering time and so on.

Click to expand...

I concur