301 Domain Advice

judaculla · Oct 30, 2016

I got an expired domain that had killer backlinks, but it's not really suitable for a PBN site due to the nature of the former content, the name, and just about everything else but the links.

My plan is to put up an article on the homepage related to a keyword I'm trying to rank my money site for. After the article gets indexed by gxxgle, I'm planning on just 301'ing the whole domain to an article on my money site that I'm trying to rank.

I don't do a lot of moves like this, and was hoping someone with a little more experience in such could give me their opinion on how effective my approach is, or whether something else would be better all together.

buying links · Oct 30, 2016

If the links really are killer and anchor text is related to your niche then 301 it. If the anchor text isn't related to your niche then put a site up on the domain hosted elsewhere, make it legit and use it to link to your money site.

judaculla · Oct 31, 2016

buying links said:
If the links really are killer and anchor text is related to your niche then 301 it. If the anchor text isn't related to your niche then put a site up on the domain hosted elsewhere, make it legit and use it to link to your money site.

Thanks for the answer. I guess what I meant to ask was whether or not anyone knew if, by getting new relevant content indexed on an un-related niche domain before 301'ing to a money site would get around unrelated text on the backlinks?

For instance—I have a money site selling bananas. I just bought an expired domain with links from CNN, MSNBC, REUTERS, HUFFPO, etc.., but the anchors are mostly branded and about fly-fishing. Obviously, I don't want to just 301 that domain to my banana site, because it isn't relevant at all. What I thought might help, was to put up a lot of banana content, get it indexed, let gxxgle think the site is now about bananas, and then 301 it.

buying links · Oct 31, 2016

I wouldn't go that route if you care about your money site, probably going to hurt more than it helps and moving forward I'd expect search engines to crack down on this kind of stuff more.

Build a real looking site on the domain that only links to ultra authority websites (wikipedia/.gov's/.edu's/etc.) and give yourself a super strong link from the home page main content area.

judaculla · Oct 31, 2016

buying links said:
I wouldn't go that route if you care about your money site, probably going to hurt more than it helps and moving forward I'd expect search engines to crack down on this kind of stuff more.

Build a real looking site on the domain that only links to ultra authority websites (wikipedia/.gov's/.edu's/etc.) and give yourself a super strong link from the home page main content area.

Thanks

MariosElGreco · Oct 31, 2016

judaculla said:
I got an expired domain that had killer backlinks, but it's not really suitable for a PBN site due to the nature of the former content, the name, and just about everything else but the links.

My plan is to put up an article on the homepage related to a keyword I'm trying to rank my money site for. After the article gets indexed by gxxgle, I'm planning on just 301'ing the whole domain to an article on my money site that I'm trying to rank.

I don't do a lot of moves like this, and was hoping someone with a little more experience in such could give me their opinion on how effective my approach is, or whether something else would be better all together.

Well , depends , we have diffrent opinions . i would use it as tier .
Make and article to (tumbr.blogger,google sites etc) and use the domain to redirect to the article that point the keyword on your money site ..

Unreliable Witness · Oct 31, 2016

The decision is really about whether doing a 301 changes the link profile of the destination site in your favour.

When you redirect a site, what you do is effectively merge the profiles of the two sites.

If you have a site about bananas and the anchor text of the 5 links to that site are banana related, then Google takes it as one of many signs that the site is about bananas. If you 301 a domain that has 10 links about fly-fishing, then Google sees 2/3 of the links about fly-fishing, and 1/3 about bananas. The site is still about bananas, so Google will consider that the site is probably about bananas, but also probably a little about fly fishing. It becomes off-topic, but gains direct links from the sites linking to the domain that has been redirected. Links are very important, but keeping to a niche is also.

Your decision should be based on whether the link profile is good enough to keep the destination site on-topic after the redirect.

If you don't redirect the domain, but rather use it as a PBN, your site should remain very banana focused (6 links all about bananas, and the content on the same topic) but some of the "juice" from the sites that link to the PBN domain is not passed on.

So, if the domain you are thinking of redirecting has a very high proportion of non-relevant anchor text links compared to the site you want to point it to, you are better off using it as a PBN instead. If, however, if the domain has an anchor text profile that complements the site you want to point it at, or if your destination site already has a very strong, diversified anchor text backlink profile, you can redirect it.

Hope this helps.

asap1 · Oct 31, 2016

Your approach is good.

I would wait some time after the site is indexed before I do that 301 tho. If you aren't in a rush I would wait up to 1 month but a week or 2 should be fine.

For the anchor text just buy web 2.0s and some high TF blog comments for the 301 domain. Use anchors related to your niche for these links.

Works every time.

Pro1 · Oct 31, 2016

It really does not matter if the content fits or something, the link juice gets passed down to the 301 endsite rather quickly and stays there for atleast a few months but if it is not relevant then it will loose a little of its power in 2-3 m so you could say it was a similar to a chum and burn but it does not cause massive drops like when doing that and does not cause any drops if the content is really similar

Unreliable Witness · Oct 31, 2016

asap1 has a very good point. If the anchor text link profile of the domain you want to redirect doesn't fit your destination site well, you could always change it so that it does by adding new links to it.

judaculla · Oct 31, 2016

Unreliable Witness said:
asap1 has a very good point. If the anchor text link profile of the domain you want to redirect doesn't fit your destination site well, you could always change it so that it does by adding new links to it.

@asap1 @Unreliable Witness Thank you both for your input, you've both been a tremendous help. I hadn't even considered actually working to change the link profile of the expired domain, but that makes a lot of sense to me. In this particular case, the amount of links is so numerous that I'm not sure I'll be able to affect much overall change—but I plan on utilizing that approach in the future.

The site I've been up in the air about has most links pointing to only a handful of pages, or else I'd likely consider redirecting individual urls to my money site based on anchor text. However, I'd be curious to know if either of you have any experience in doing 301 redirects based on referring url? I'd like to redirect some of the links with more ambiguous anchor texts (from the more authoritative sites), but leave most of the junk links and branded/niche-specific anchor text as is.

Nut-Nights · Oct 31, 2016

OP you better 301 it to your money site, Its going to help you rank long tails ones also.

Pro1 · Oct 31, 2016

Yeah it will boost your SERP's alot and will give your website alot of link juice =)

asap1 · Oct 31, 2016

judaculla said:
@asap1 @Unreliable Witness Thank you both for your input, you've both been a tremendous help. I hadn't even considered actually working to change the link profile of the expired domain, but that makes a lot of sense to me. In this particular case, the amount of links is so numerous that I'm not sure I'll be able to affect much overall change—but I plan on utilizing that approach in the future.

The site I've been up in the air about has most links pointing to only a handful of pages, or else I'd likely consider redirecting individual urls to my money site based on anchor text. However, I'd be curious to know if either of you have any experience in doing 301 redirects based on referring url? I'd like to redirect some of the links with more ambiguous anchor texts (from the more authoritative sites), but leave most of the junk links and branded/niche-specific anchor text as is.

I've never 301'ed just a few urls from a domain but I believe it could work.

But if the site has too many links for you to change the anchor text ratios then using it as a PBN might be the best option.

I would wait until you come across a site that's more niche related just to be safe.

Hubba · Oct 31, 2016

I've done quite a few 301 of non-niche related sites to money sites. It used to give a huge boost, but I haven't noticed it doing too much over the past year. One good thing it did was diluted anchor ratios. Most of the domains I 301 to money sites have raw url links to them, or other non-spam links. Since I haven't seen very much rank gain I've let some of the 301 domains expire. What happens is you can then receive a penguin penalty for too high of a keyword anchor ratio. I learned that the hard way. So, if you do 301 to your money site make sure you either keep that domain 301'd and/or don't go overboard with your new lining keyword anchor ratio. I never tried having the new domain indexed with related content first, so I can't comment on that

Unreliable Witness · Oct 31, 2016

I've wondered about "removing" the poor links from a domain that I am about to redirect.

I haven't done it, but you might be able to disavow the poorer links using Google's disavow tool. However, you need to have the domain linked up to a Google account to be able to do that. Once disavowed, Google should ignore the poor links.

Disavow once you have content on the site, before you redirect it, give time for the poor links to be recrawled and the disavow to be considered, then 301 the domain.

You can get the poor links recrawled faster than normal if you use an indexing service.

(As a complete aside, you can use a redirect to get pages indexed faster. Set up a domain so that a URL under your domain redirects to a page you want to index. So www.yourdomain.com/page=www.indexthisdomain.com/exactpage would redirect to www.indexthisdomain.com/exactpage, then use Fetch as Google to fetch all the pages on your domain. Effectively, you get Google to fetch and index all the pages you want to be indexed).

Removing the poorer links might be better than trying to diversify them. If your anchor text ratio of irrelevant keywords is 20% and you have 10 links, then removing one link would halve your ratio, while to do the same by adding links, you would need 10 new links.

RotatingProxies · Oct 31, 2016

I'd 301 to your home page instead of a specific blog post. Rankings could fluctuate quite a bit depending on how relevant your content becomes over time.

buying links · Nov 1, 2016

Well said sir

Unreliable Witness said:
The decision is really about whether doing a 301 changes the link profile of the destination site in your favour.

When you redirect a site, what you do is effectively merge the profiles of the two sites.

If you have a site about bananas and the anchor text of the 5 links to that site are banana related, then Google takes it as one of many signs that the site is about bananas. If you 301 a domain that has 10 links about fly-fishing, then Google sees 2/3 of the links about fly-fishing, and 1/3 about bananas. The site is still about bananas, so Google will consider that the site is probably about bananas, but also probably a little about fly fishing. It becomes off-topic, but gains direct links from the sites linking to the domain that has been redirected. Links are very important, but keeping to a niche is also.

Your decision should be based on whether the link profile is good enough to keep the destination site on-topic after the redirect.

If you don't redirect the domain, but rather use it as a PBN, your site should remain very banana focused (6 links all about bananas, and the content on the same topic) but some of the "juice" from the sites that link to the PBN domain is not passed on.

So, if the domain you are thinking of redirecting has a very high proportion of non-relevant anchor text links compared to the site you want to point it to, you are better off using it as a PBN instead. If, however, if the domain has an anchor text profile that complements the site you want to point it at, or if your destination site already has a very strong, diversified anchor text backlink profile, you can redirect it.

Hope this helps.

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