Bonus Tip -
This tactic to improve your Amazon earnings will
sound so obvious, but it's amazing how many affiliates
don't take the time to focus on it ? and do it properly.
It's also a tip right that Amazon gives in their
Associate Performance Tips
found towards the bottom of the left side on your
main page inside your Associates account.
One of the pages in their Performance Tips area is titled Selecting the Best
Products to Feature on Your Web Site.
It's just five quick bullet point tips: pick products that match your site
content, consider cross-merchandising (ie, related products), discover
additional products from the product page (people who bought this also
bought, similar products, etc), review your orders report (look for related
things you are selling but not linking to directly)....and this gem:
Promote higher-priced items.
Makes ya wanna say, ?Gee thanks, Captain Obvious!? hahaha!
Even though it appears to be so 'obvious', there's a right time ? and a
wrong time ? to start promoting high-priced products.
In my opinion, the wrong time to do it is when you are a new Amazon
affiliate and you make a few sales a month or none at all.
First off, if a new Associate account doesn't make a sale within it's first 180
days, the powers-that-be at Amazon can (and usually do) close your
account.
And I have to say, I don't blame them. If Joe Affiliate is sending tons of
traffic/clicks to my site ? a site that converts better than any other ecommerce
site online ? and doesn't make a sale at all in 180 days? 6
Months!?!? There's something wrong there and that would make me
believe that the traffic that Joe Affiliate is sending to my site is BAD traffic.
There's just no way to send traffic to Amazon for 6 months and never
make a sale ? unless something is really wrong.
Amazon takes their site, and their conversion stats, VERY seriously. And
even with a half-assed affiliate effort (real effort), it's close to impossible to
not make a sale in 180 days.
So based on all that, if your Amazon affiliate account is new, or you're
making very few sales, don't go rushing off to try and promote high-priced
products. Stick with products that are $50 or less ? in consumer's 'impulse
range' ? they are much easier to convert to sales. And by using a few tips
from this guide, you can send those people to Amazon thru your link in a
better mindset so they make that purchase more often and much easier.
That will get your conversion rate up AND your payout commission
percentage will go up based on your volume of sales.
My general rule of thumb is that you need to be selling about 300 items per
month before you start working on high-priced items.
If you are having a hard time converting impulse-priced products through
your affiliate promotions (web pages, etc), then it's going to be extra hard
converting high-priced items.
High-priced items don't convert as easily ? and there is a lot of ?looker?
traffic. You have to really prepare the reader for that purchase before you
send them over to Amazon.
That means, you will have a LOT of clicks and very few sales. Your
conversion rate will plummet and Amazon will start taking a look at your
account. That's no good.
If you wait until you are selling 300 or so items a month, you will have
those sales to cushion your conversion rate AND you will have learned how
to convert traffic to impulse-priced product sales.
Yes, you can promote high-priced items via one-page ?reviews?, but my
best results have come from making full sites ? in-depth, answer
everything, types of sites.
It's a whole 'nother training guide for another day ? if there is enough
interest, maybe I'll do a ?brain dump? on promoting high-priced items and
all the little tips and tricks I've learned that have worked for me.
Bottom line, it REALLY helps your overall Amazon earnings when you start
really focusing in on and working high-priced items.
It's makes a MAJOR difference in my bottom line to have such a drastic
increase in my commissions.
Between the monthly volume of items I have already built up to, plus the
added promotions and campaigns and web sites for hand-picked highpriced
items, Amazon went from being some nice extra money each
month, to being a serious income stream.