- Feb 27, 2009
- 3,219
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Your site engagement (time spent on each page, CTR, shares, comments, traffic, clicks, etc) combined with topical authority will matter the most to Google in the future, if it doesn't already.
You can see a similar direction with how YouTube has been doing the last few years and which channels succeed.
I don't think this is the top-ranking signal, but they are certainly measuring engagement now (data always showed this wasn't the case in the past, but it certainly is now). Also, brand queries are a big one as well.
Regarding the top-ranking signal, I don't think there is one. Every niche is different and the algorithm serves up different results for different niches. The key now is to have all your ducks in a row with on-page and off-page.