yes you can have multiple ad campaigns on Facebook. but avoid that if targeting same group/ity/age as you would competing with your own ad/s and hence the CPC would rise
the fluctuation could eb because of other Facebook users who are targeting the same/similar keywords/location/stuff that you are a looking at hence Facebook is dilly dallying between ur ads and the other/s
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Talking about this means a combination of likes and comments received for the set of updates posted on the fan page... what i am not sure of is Is it daily or weekly ?
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