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1. Can you tell us about your background and how you got into link building? What was your journey from buying the "wrong links" on BHW to becoming a Reactive PR specialist? Well, I started off with trying to learn how to make money online. Back then, the only way to make it reliably long term...

I hope everyone is doing great in this lovely forum. I had some free time this evening and decided to test my skills and patience by building a simple Keyword SEO Quiz. The quiz currently has 8 logic keyword questions, but if it piques interest, I can add more questions, even spicier ones...

Meta illegally downloaded close to 80 terabytes of books from Anna’s archive, LibGen and Z-library to train their AI models. In contrast, Aaron Swartz downloaded 70gbs of articles from JSTOR in 2010 (0.0875% of Meta) and faced 35 years in jail and a massive $1m fine. Unfortunately, he took his...

Google Search Central states that: AI Overviews appear in Google Search results when their systems determine that generative responses can be especially helpful — for example, when users want to quickly understand information from a range of sources, including information from across the web and...

If you see GBPs that are keyword stuffing and they are ranking above you or your clients, you can “Suggest an Edit”, or report it as spam if it becomes excessive. If you’re successful, your rankings could go up once they are out of the way. Here’s what to do: Check Google Maps for the keyword...

Here’s how to cut down the amount of time you might need to spend analyzing an organic competitor if you looked at things more thematically. Often, a site that looks “big” is ranking for its branded KWs and a few core topics and isn’t the juggernaut you might have thought. In this case, I...

It’s still early days, and Google has made a lot of errors with their AI rollouts so far but seems pretty clear that AI Overviews are here to stay and undoubtedly going to be pushed more and more over the coming months. Optimizing for these will be key to staying on top of your competitors...

https://www.screamingfrog.co.uk/screaming-frog-alternatives/ WHY I love this comparison page. they took their brand and they kept their cheeky humour with the copy and implementation the page fits the “mold” of alternative/comparison pages without having to directly mention a competitor (a...

Cold email can be a powerful outbound tool—if you do it right. But here’s the thing: most people don’t. Here are the biggest mistakes I see people making in their cold email campaigns: The Opening Sentence This is where most people miss the mark. Stop apologizing for emailing. No one cares...

Lead gen doesn’t need to be complicated. Here’s a simple and effective process that will serve you well till you hit around $1M/year Create a list of 100 target companies that fit your ICP Find at least one – ideally two – contacts at each company (depending on your revenue requirements this...

I’m back with another niche, and this time it isn’t so boring (in my opinion at least). I’ve been a fan of Shark Tank since its first season twelve years ago. Since then, more than 250 episodes have been filmed and more than 1,000 businesses profiled. While not everyone got deals – and of...

From LARPing to cosplay to Halloween to pure fandom, there are many reasons adults might want to indulge in playing dress up. In this article, I’ll be looking at a subset of the larger “dressing up” niche – historical and fantasy weapons/accessories. I’m focusing here because during my initial...

The model I use to do audit is worth emphasizing, because it helps place my recommendations for clients in the right context and helps me prioritize those recommendations. So, it all starts with search engines. We’ve got the crawler, the indexer, and the ranker. Google themselves outline it...

Most people believe that networking is cringy, salesy, or manipulative. But it’s none of that when you know what it actually is and how to do it. It’s also incredibly important in SEO if you want to build a career. Why build a network? SEO is a reverse engineering discipline. Without sharing...

I’ve messed up annual planning often enough to know that it’s a critical time of the year. I hope these tips help you learn from my mistakes: First, no plan is perfect but planning is important. The planning process can be frustrating because it’s difficult and abstract. However, thinking...

“YouTube optimization” — how to optimize your YouTube videos and channels for stellar performance and overall success. What you should know A majority of YouTube videos are found via Search and “Suggested Videos” (which most commonly appear in the right column of any given video page). For...

SEO is all about shipping. It doesn’t matter as much what you know but what you can get done. In my experience, the biggest blocker to getting things done for SEOs working at large companies is credibility. Why? Because SEO has a slow feedback loop. Google Ads, for example, can drive traffic...

There is a coming reckoning in SEO/Search being forced by Large Language Models. AI’s that leverage the revolutionary transformer architecture and massive data (like GPT3-4) are going to vastly transform both sides of the SEO equation. Search Content Google already uses these models in...

Thought I would share a HARO hack that would be useful to users who find it hard to find the time to check the emails everyday for opportunities here is what you will need A Gmail account A Slack Account Step 1: Create a new slack channel for HARO and follow this guide to create an email...

Most people don’t have a plan for their career, which is why they get stuck and frustrated. Here’s how you develop a realistic career plan based on three simple choices, no matter whether you work in-house, freelance, or for agency: Goal setting Role progression Core skills Goal setting It’s...