This Is How You Build Alternative Page For Your Clients

• they took their brand and they kept their cheeky humour with the copy and implementation
• the page fits the “mold” of alternative/comparison pages without having to directly mention a competitor (a sticking point with a lot of companies we talk to) so you can remake this without mentioning your competition directly!
• they’ll take up the spot for “Screaming frog alternatives” even though they don’t mention a competitor directly - it ranks #5 for me!
• they highlighted their value props perfectly as I feel like these kinds of pages are goal
• it targets their users with their wording and they got that marketing copy in there, “We prefer to let our product do the talking, which is why the SEO community repeatedly chooses the SEO Spider as their tool of choice over any other competitor (by quite a stretch!)”
• Well done Screaming Frog

Geasy said:

https://www.screamingfrog.co.uk/screaming-frog-alternatives/

WHY I love this comparison page.

• they took their brand and they kept their cheeky humour with the copy and implementation
• the page fits the “mold” of alternative/comparison pages without having to directly mention a competitor (a sticking point with a lot of companies we talk to) so you can remake this without mentioning your competition directly!
• they’ll take up the spot for “Screaming frog alternatives” even though they don’t mention a competitor directly - it ranks #5 for me!
• they highlighted their value props perfectly as I feel like these kinds of pages are goal
• it targets their users with their wording and they got that marketing copy in there, “We prefer to let our product do the talking, which is why the SEO community repeatedly chooses the SEO Spider as their tool of choice over any other competitor (by quite a stretch!)”
• Well done Screaming Frog

Click to expand...

HenryObi said:

I think in no distant time, it'll be deranked because it doesn't answer the users question or meet theit search intent.

Click to expand...

Geasy said:

https://www.screamingfrog.co.uk/screaming-frog-alternatives/

WHY I love this comparison page.

• they took their brand and they kept their cheeky humour with the copy and implementation
• the page fits the “mold” of alternative/comparison pages without having to directly mention a competitor (a sticking point with a lot of companies we talk to) so you can remake this without mentioning your competition directly!
• they’ll take up the spot for “Screaming frog alternatives” even though they don’t mention a competitor directly - it ranks #5 for me!
• they highlighted their value props perfectly as I feel like these kinds of pages are goal
• it targets their users with their wording and they got that marketing copy in there, “We prefer to let our product do the talking, which is why the SEO community repeatedly chooses the SEO Spider as their tool of choice over any other competitor (by quite a stretch!)”
• Well done Screaming Frog

Click to expand...