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If you were to choose between lower bounce rate vs more time spent on page - what would you pick? (A change in UX has lead to lower bounce rate but also reduced time spent on page)

To Yoast or not to Yoast? Does everybody use a SEO plugin (Yoast or something else) or are there some of you who don't need anything of that sort? Pros / Cons - anything that made you change your mind forever

Internal Linking Question: Say one is ranking on page one for "best holiday gifts", but isn't in the top 3 results, what is the best way to use internal linking for better ranking (if at all it makes a difference) - Send internal links from any relevant page of the website (let's say 20+) to...

Some questions around internal linking - Can inter linking lead to search rank improvement? Is it ok to have numerous pages, some even with little traffic link to a central / pillar page? Should a higher authority page almost never link to a lower authority page? Any other insights you might...

Greetings, I am a SEO professional and have joined this community to learn and share. Saurabh