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Hi, I still don't understand if i should follow the IBP optimization report or follow some SEO ground rules. The IBP report tells you what your top 10 competitors are using SEO wise. Who's to say that i can't be better than them when it comes to SEO? I'm very confused and i don't want this to...

Hi, I have started to use this Software and there's something that i don't seem to get. The Software will always compare you site to the other 1-10 in Google. I have a phrase that i am building a site upon it and it shows that all my competitors don't use this phrase in the Title, Keywords etc...