Hi, I have started to use this Software and there's something that i don't seem to get. The Software will always compare you site to the other 1-10 in Google. I have a phrase that i am building a site upon it and it shows that all my competitors don't use this phrase in the Title, Keywords etc. Now, because i use it twice i get a red flag that say: "none of the other pages uses the term..." and it recommend to use the term once or not at all. What is the point of being like the competitors and not beyond? What's the logic here? Thanks.