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    AI-generated images - will Google penalise me?

    Hey all I wanted to get a vibe check on the use of AI-generated images. As I understand it, Google doesn’t penalise AI-generated images just for being AI-generated. What matters most is: Relevance: Does the image help the user understand the content better? Originality: Is it unique, or just...
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    Why are my reviews being displayed as meta description?

    Hi all Has anyone noticed Google displaying reviews as meta descriptions? I've recently noticed Google has created a mash-up of Google reviews to display as meta description for branded search query. The site isn't new, no recent updates to the homepage (for which the meta description is...
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    Duplicate content

    Hi all I'm setting up an online shop on my website. The shop will include products with very similar product descriptions and FAQs. How much of a concern is the following? ON THE SAME PAGE: product description copy that appears in the main description area AS WELL AS in the FAQs I.e. Is...
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    On-page SEO: Heading audit

    Hi all - is it OK to have paragraph text displayed above H1 (as long as the heading tiers are structured correctly) or is this an on-page no-no? Thanks for your help.
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    On-page SEO: Heading audit

    Hi all - is it OK to have paragraph text displayed above H1 (as long as the heading tiers are structured correctly) or is this an on-page no-no? Thanks for your help.
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    How to analyse the value of a competitor's schema markup

    Hi All - I'm wondering how I can figure out if my competitor's schema markup adds value in Google's eyes? A few of my competitors have CreativeWork schema added to their pages - I'm curious how I can determine if it's schema like this that is a key point of difference. Thanks for your help.
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    Schema markup JSON-LD CreativeWork

    Hi all - wondering if you think there is any benefit in adding CreativeWork schema (i.e. to cut and paste webpage/ article body copy into) in addition to WebPage or Article schema (i.e the Google-recommended properties such as title, author, URL, date published, etc. EXCLUDING properties for the...
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    Updating internal links after site moved to new domain

    Hi all I’ve recently 301’d my site to a new domain. Is it an issue that all internal links published pre-site-move are displaying as the old domain? If 'yes', is this something I need to manually update (so that all internal links point to the new domain, helping search engines understand my...
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    Schema markup - how to create @id property

    Hi all - schema newbie here.. I'm trying to generate WebPage schema for my site. I've read it's a good idea to include an @id property for each page. a) is this best practice? b) what is the formula for creating the @id? Is it [page URL] followed by [/#] followed by [type]? For example, adding...
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    Schema markup - LocalBusiness without physical address

    Hi all - Can I use LocalBusiness schema markup to optimise for geographic locations without a physical address? For example, my business offers services to locations across the country (and I target these locations through location-specific web pages) but my business doesn't have a physical...
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    How to resurrect site if I no longer own URL

    Hi All - I'm looking to resurrect a WordPress site, that's been down for two years and the domain has subsequently been bought by someone else (therefore I no longer own the URL and can't 301). a) any ideas on how I can do this? b) how would I get authority? Thanks for your help.
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    A hoy hoy fellow SEOers

    Hey all, Super pumped to be doing a deep dive into SEO. Haven't found another place quite like this. Time to get my learn on!
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