What do you do when the wrong page ranks for your main keyword?

sharifawan · Oct 20, 2026

We had a client whose blog post about a service was sitting on page one for the service keyword and actual service page was nowhere.

The post was older, had more internal links pointing at it, and answered the question better than the sales page did, so I don’t think Google got it wrong, I think the site told it which page mattered.

What we did first was the boring version: changed the internal links that used the service keyword as anchor so they pointed at the service page, added a clear link from the post to the service page near the top, and rewrote the service page so it actually covered what the post covered.

I did not redirect the post or noindex it because it was bringing people in and I would rather have two pages competing than one page missing.

It is too early to say whether the service page took over, so I cant give you a result yet.

What do you do when this happens: fix the links and wait, merge the two, or leave it and send the post’s traffic to the service page some other way?

GeeLark AI · Oct 21, 2026

Pretty much the same thing you did, fix the internal links and make sure the service page matches the search intent.

If both pages serve different purposes, I wouldn’t merge them.

milesov · Oct 21, 2026

sharifawan said:
We had a client whose blog post about a service was sitting on page one for the service keyword and actual service page was nowhere.

The post was older, had more internal links pointing at it, and answered the question better than the sales page did, so I don’t think Google got it wrong, I think the site told it which page mattered.

What we did first was the boring version: changed the internal links that used the service keyword as anchor so they pointed at the service page, added a clear link from the post to the service page near the top, and rewrote the service page so it actually covered what the post covered.

I did not redirect the post or noindex it because it was bringing people in and I would rather have two pages competing than one page missing.

It is too early to say whether the service page took over, so I cant give you a result yet.

What do you do when this happens: fix the links and wait, merge the two, or leave it and send the post’s traffic to the service page some other way?

firstly, I will start by fixing the internal link nd see whether the service page can take off. If there is traffic already flowing to the blog post, then I will not make any changes. all that is required is just linking to the service page from the blog post as long as they have different intentions.

Henryy1321 · Oct 21, 2026

sharifawan said:
We had a client whose blog post about a service was sitting on page one for the service keyword and actual service page was nowhere.

The post was older, had more internal links pointing at it, and answered the question better than the sales page did, so I don’t think Google got it wrong, I think the site told it which page mattered.

What we did first was the boring version: changed the internal links that used the service keyword as anchor so they pointed at the service page, added a clear link from the post to the service page near the top, and rewrote the service page so it actually covered what the post covered.

I did not redirect the post or noindex it because it was bringing people in and I would rather have two pages competing than one page missing.

It is too early to say whether the service page took over, so I cant give you a result yet.

What do you do when this happens: fix the links and wait, merge the two, or leave it and send the post’s traffic to the service page some other way?

firstly, I will try internal linking and let google crawl it once again before taking any other steps. If this blog post was bringing traffic to the website, then there is no need for me to merge or delete it. the only thing that I will do is to create an organic link from this blog post to the service page nd see whether it will get any impressions or rankings in GSC.

TrafficSaviour · Oct 21, 2026

sharifawan said:
We had a client whose blog post about a service was sitting on page one for the service keyword and actual service page was nowhere.

The post was older, had more internal links pointing at it, and answered the question better than the sales page did, so I don’t think Google got it wrong, I think the site told it which page mattered.

What we did first was the boring version: changed the internal links that used the service keyword as anchor so they pointed at the service page, added a clear link from the post to the service page near the top, and rewrote the service page so it actually covered what the post covered.

I did not redirect the post or noindex it because it was bringing people in and I would rather have two pages competing than one page missing.

It is too early to say whether the service page took over, so I cant give you a result yet.

What do you do when this happens: fix the links and wait, merge the two, or leave it and send the post’s traffic to the service page some other way?

i would start by working on internal linking nd see how it performs for a while before making any move towards the merge. deleting the blog post might not be very helpful bcz it seems to be attracting visitors.i would also find out whether people who vissit the blog r actually moving forward to the service page or not.sometimes, it is just a waste of traffic.

iFreelancer · Oct 21, 2026

I'd start with the internal links and the service page (exactly as you did). Then I'd be looking at the rankings and clicks in Google Search Console for a few weeks.

If they're serving different search intents, then I'd keep them separate. If they're the same search intent and they're overlapping massively, then I'd merge them and redirect the weaker one. I wouldn't just go and remove a post that's already got some relevant traffic in it unless there was a very good reason for doing so.

The trick is to make the service page the number one result for transactional intent and let the blog post do the work of attracting the informational traffic.

Rank_Lift · Oct 21, 2026

Before merging anything i would assess the value the blog post brings and how well it supports the service page.

voxeltoon · Oct 21, 2026

sharifawan said:
We had a client whose blog post about a service was sitting on page one for the service keyword and actual service page was nowhere.

The post was older, had more internal links pointing at it, and answered the question better than the sales page did, so I don’t think Google got it wrong, I think the site told it which page mattered.

What we did first was the boring version: changed the internal links that used the service keyword as anchor so they pointed at the service page, added a clear link from the post to the service page near the top, and rewrote the service page so it actually covered what the post covered.

I did not redirect the post or noindex it because it was bringing people in and I would rather have two pages competing than one page missing.

It is too early to say whether the service page took over, so I cant give you a result yet.

What do you do when this happens: fix the links and wait, merge the two, or leave it and send the post’s traffic to the service page some other way?

i would also consider what people are searching for before making any drastic changes.if they are looking for infformation, then the ranking of the blog post is appropriate. if they are ready to hire someone then the page that ranks for services should do well.

HustleTong · Oct 21, 2026

It makes sense to just plug the service page to the blog post and wait

Ameila_john1 · Oct 21, 2026

I’d check the search intent first, then improve the service page and adjust internal links. If both pages serve different purposes, I’d keep them separate and monitor the rankings.

1SEOWarrior · Thursday at 6:49 AM

I would link back with the same anchor text to my target page. That's a good signal.

What do you do when the wrong page ranks for your main keyword?

sharifawan

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GeeLark AI

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milesov

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