Meta Ads for OnlyFans - free subs

Low LTV on free subs from Meta ads usually stems from intent mismatch. Highly explicit or clickbait creatives attract freebie seekers who immediately mute notifications, leading to your 2% open rate on mass DMs. Framing creatives with a lifestyle/exclusive preview angle filters for users with higher intent to buy PPV content. Alternatively, testing smartlink routing or a hybrid pre-lander before directing traffic to the profile can help qualify users before they even hit the free trial link.