What i sent in an appeal after an ad account was disabled without a clear reason

YUNJI Agency

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One of our accounts was disabled in the morning after about four months of steady spend. the notice only said it didn't comply with advertising policies. no policy named, nothing useful in account quality.

I used the appeal option attached to the disapproval instead of starting from the general help center. the message was around 120 words. i explained what the business sells, said the account had been operating normally, and asked them to identify the policy because the notice hadn't done that. kept it factual. the account came back 52 hours later.

We didn't send a second appeal or start changing settings while it was being reviewed. i've seen people do both when they're stressed, but when the trigger isn't known it can create more moving parts without fixing anything.

That doesn't prove short appeals work faster. i've only got roughly a dozen cases to compare and they weren't controlled. it's just the approach i use now because it leaves less room for confusion.


Never got an explanation for the original disable, by the way. it just came back.
 
First, you need to ensure that your advertising campaigns are legitimate and free of violations; this will assist you when filing an appeal, allowing you to argue that "Meta may have made a mistake" and request reinstatement.
 
Keeping the appeal short and factual makes sense.

If they don’t tell you what policy was triggered, adding more details or changing things during review probably just creates more variables.
 
that a nice way to go about it i guess i will have to do this for most of my account that got disabled without a factual reason
 
You need to check the information regarding the policies being implemented. If you see that it complies with Meta's policies and there is no unusual activity, your appeal is much more likely to succeed.
 
Actually, this makes sense as keeping the appeal short and factual seems better than making many changes during the review and waiting for the result can also avoid creating more issues.
 
I think keeping the appeal factual and avoiding changes during the review seems like a sensible approach and good to know the account was restored after 52 hours.
 
I agree, avoid making random changes while the review is running. It can create more confusion.
 
It's Good approach as keeping the appeal clear and factual is usually better than making many changes during review and also important to check the account details and website compliance before submitting an appeal.
 
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