What SEO activity do you think is the biggest time waster today?

Nowadays you can find SEO advice is everywhere, but not every tactic produces meaningful results. I just want to know if there's any activity, tactic, or habit that you see people spending too much time on compared to the actual benefit it provides. What would you stop doing first if you wanted to save time without hurting results?
People making sure titles and descriptions fit a certain number of letters
 
For me, it’s spending too much time on metrics that don’t change a decision. Watching DA, DR or small ranking movements all day feels productive, but it rarely improves the site.
 
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