Which is more important (On-page seo/Off-page seo), When it comes to e-commerce seo?

I would have to go with the majority on this.

On-page SEO has a bigger role to play when it comes to e-commerce.

You have to understand that when it comes to e-commerce, you have to build your brand.

And part of what goes into the overall brand identity of your site is its navigability and overall user experience level.

You have to make sure that each and every page that talks about your product categories, as well as your individual products, is fully optimized.

It must be easy to read, easy to process, and uses terminology that people actually search for, all that good stuff.

And this is not one of those things that you can just do in one day.

This especially applies to e-commerce sites that have hundreds, if not thousands of products.

You have to find a way to optimize each page by paying attention to the perspective of the person you're trying to sell to.

Because if you're just running a script that would spit out these pages one after the other, the results may be mediocre at best.

So focus on delivering the right experience, but at the same time, they have to fit a template that highlights your brand identity.

So you're kind of walking a tightrope here.

On the one hand, you don't want to go off into the deep end with one page outclassing all other pages.

But on the other hand, you can't come up with a cookie-cutter e-commerce site because that's what a lot of your less successful competitors are doing.

When trying to rank for anything, on page will be your first priority. Then you will need to focus on off page SEO.

There are times you can rank well with good on page SEO and links will push it top the top. If your on page SEO is bad, no matter what links you send at it won't get to rank at the top.

Thanks to all for your suggestions. As per analysing all the suggestions, And I could conclude that on-page optimization & technical Seo is the key, While optimising an e-commerce website for search. And good high authority backlinks are also essential for a boost in rankings and beating the competition and get website/webpage ranked on the first page of Google.

SEO works on two things, off-page and on-page. On-page is the work you do on your website, and off-page is the work you do off your website. Both are important for e-commerce SEO. On-page SEO – is about optimizing your e-commerce webpages to increase your rankings. On-page SEO- Title, Meta-keywords, Meta-description, Heading Tags, Image Alt tags, Keywords in the body of the article, Keyword density and Off-page SEO – is about building links to your website. Off-page SEO - quality backlinks, blog comments, social media links, social media shares, forum discussions, quality forum profiles etc.

Off page seo is always more important. But for ecommerce website this is done automatically by news sites and others so focus on making the site popular.

SERP Buster said:

Hello Fellow SEO's,

I just started with my own e-commerce seo project. Just looking for an opinion on the following:

Which is more important, When it comes to e-commerce seo? (Given that website's technical seo is in place).

1. On-page SEO.
2. Off-page SEO.

Please also share some tips and strategies that one should follow while implementing the same.

Click to expand...

If the technical SEO is already in place, I'd prioritize on-page SEO first. Well-optimized category pages, unique product descriptions, internal linking, and content that matches search intent create a strong foundation. Once those are in good shape, off-page SEO becomes much more effective because you're building authority to pages that are already optimized to convert and rank.

My approach is to get the on-page right first, then consistently build high-quality, relevant backlinks to the most important category and product pages rather than focusing only on the homepage.