Facebook Ads vs YouTube Ads – Which One Is Best?

32OZ said:

Hey everyone,
I’m planning to start running paid ads but I’m confused between Facebook Ads and YouTube Ads.
My goal is mainly:

• Getting conversions (sales/leads)
• Working with a limited budget
• I’m still a beginner

From your experience, which platform performs better in terms of ROI?
Also:

• Which one is easier to start with?
• Which gives faster results?

Would love to hear your insights
Thanks!

Click to expand...

If you're a beginner with a limited budget, Facebook Ads is usually the better choice. It's easier to start with, gives quicker results, and you can target specific audiences to get conversions (sales/leads). YouTube Ads can be great too, but it requires more budget and experience to manage effectively, and results might take longer to see.

For me, Facebook ads are better because I can test ads quickly and see results faster. it is also easier to change creatives and scale once something works.

Stick with facebook ads if you tryna flip that small bag quick since the setup is way easier for a new advertiser. yt takes too much bread for videos and moves way slower, and also your ads will not show for yt premium subscriber

TheHonestCompany said:

depends on the product you want to advertise

Click to expand...

thanks for the tip. i'm testing some digital products right now. do you think fb is better for impulse buys or should i go straight to yt for better quality leads?

32OZ said:

thanks for the tip. i'm testing some digital products right now. do you think fb is better for impulse buys or should i go straight to yt for better quality leads?

Click to expand...

digital product is everything.....its niche related if you want to sell an item go to fb if you offer a digital product or service it depends on the niche

I think it depends on your goal. I found facebook better for direct conversions and retargeting, you tube works great for awareness and cheaper click, but takes time to convert.

Building on the idea of starting with Facebook Ads, I've seen a significant reduction in ad spend waste by focusing on lookalike audiences and using the "lowest cost" bidding strategy. This approach allowed me to reach high-intent buyers at a 30% lower cost per acquisition compared to targeting broader interests. When transitioning to YouTube Ads, it's crucial to have a solid understanding of your target audience's viewing habits and preferences, which can be gained through Facebook's robust targeting options and user behavior data. By doing so, I was able to increase my YouTube Ads ROI by 25% by creating more targeted and relevant video content. Additionally, using Facebook's automatic ad rotation feature can help identify top-performing ad creatives, which can then be replicated on YouTube for better results.

I go with facebook ads first since it’s easier to start and usually gives faster testing results for beginners on a small budget, youtube ads can work well too but takes more setup and time to optimize

Start with fb ads because it’s much more beginner-friendly and way better for driving quick conversions on a tight budget. yt is great for brand awareness, but you’ll burn through your cash way too fast without a solid video strategy

I say facebook ads is usually better for beginners and quick testing, youtube ads can perform well too but it needs stronger creatives and more patience to optimize.

I’d suggest starting with Facebook Ads for quick testing and audience building, then scale with YouTube Ads when you want more trust and longer user engagement.

I think YouTube Ads works better for storytelling and high ticket offers, but Facebook Ads is easier for quick testing and volume.

For me, facebook works better for quick sales.
You tube feels slower but brings more quality traffic, so I use it more for long term or branding.

Go with facebook ads because it’s much more beginner-friendly and way better at driving quick conversions on a tight budget. yt is great for brand awareness, but stick to meta for now if you want to see actual sales coming in fast

Choosing between Facebook Ads and YouTube Ads depends on your goals and audience. Facebook Ads are great for targeting specific demographics, interests, and behaviors, making them ideal for driving traffic, leads, or conversions. YouTube Ads, on the other hand, excel at brand awareness and engagement through video content, reaching people who are actively watching videos related to your industry or interests. Both platforms can be highly effective if used strategically, so understanding your audience and campaign objectives is key to making the right choice.

If you need help, a social media agency like Magnitude Creative can manage your campaigns, ensuring your ads reach the right audience, drive engagement, and deliver measurable results.

I am not sure if this is still actual, but for people that want to know the reality of 2026 about youtube ads is that they are not working at all if your budget is not ventured millions.

How youtube ads and google ads works now:
- Google have signals that tells him if a person is very likely to convert or not (history, time of the day, exact location, income level, profession and etc...)
- they pushed everyone into "SMART" campaigns (scam campaigns in my opinion), so now your targeting abilities doesn't matter at all.
- based on your budget and (if you added max price per click) google will decide if you will get the person that is likely to convert or the one that will not convert in their opinion.
- If you wan't to use a traditional campaign (pay per view or pay per 1000 impressions) you are going to get only bots. Trust me, I paid real money for this lesson. (Yes before 2021 you could do traditional campaigns and make profit, but after their new CEO cam in they destroyed eveerything).
- On youtube you can now only advertise venture funded ads or big corporations because they can afford to pay 30$ per click and be profitable over years, thats why everything is on subscription now. Without it you cannot be profitable.
For example otter ai said they pay that much for google ads that they start becoming profitable after 18 MONTHS of user paying subscription. And this is a venture funded company like everything that is advertising on youtube.

So please, choose facebook, facebook is waaaaaaaaaay better.

For direct conversions, Facebook has given me better results. YouTube is great for building awareness, but it often takes longer to optimize for sales.

32OZ said:

Hey everyone,
I’m planning to start running paid ads but I’m confused between Facebook Ads and YouTube Ads.
My goal is mainly:

• Getting conversions (sales/leads)
• Working with a limited budget
• I’m still a beginner

From your experience, which platform performs better in terms of ROI?
Also:

• Which one is easier to start with?
• Which gives faster results?

Would love to hear your insights
Thanks!

Click to expand...

for me facebook give me good roi compare to youtube ads.

YouTube Ads need strong video creatives. If you don’t have good videos, performance will struggle.