How many Ad Accounts do I need?

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Leonius

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Hello Community!

So a bit of a method question, I have a two G-ads accounts that I use for my GH and BH campaigns, both work well and strictly in their own direction. However now I've been tasked with a WH direction for a travel accomodation booking platform campaign. So my question is, is it better to get a fresh clean Account to launch campaigns on strictly for WH projects, or is it fine to run with the existing accounts that run BH/GH campaigns?

Speaking from a moderation approach and whether my accs are at more risk of being flagged if I run a mix of directions on them.
 
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if i was you, i wouldnt mix the 2 accounts with a new project, but thats because i have ocd and i like everything to be organised, but it will be easier for you to keep track of, i dont think it will add more risk if its pure WH
 
wolfofdevstreet said:
if i was you, i wouldnt mix the 2 accounts with a new project, but thats because i have ocd and i like everything to be organised, but it will be easier for you to keep track of, i dont think it will add more risk if its pure WH
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Well That's also a peeve of mine, i don't particularly want to mix and match everything, but i'm stuck with the fear of my BH campaigns getting flagged eventually and account locked, not that it happened yet, but still don't really want to lose my WH campaigns because of that.
 
I'd keep them separate. Clean accs for WH campaigns is usually safer choice and makes account management much easier in the long run.
 
fresh account for the wh stuff, never mix bh with anything you actually care about keeping alive
 
Keep them separate if you want dont want to mix these ads, besides you will running ads for clients this time
 
High Dragon Agency said:
Ngl if you are seriously considering running a clean, legitimate White Hat travel accommodation campaign inside the exact same Google Ads account that is actively hosting Black Hat or Grey Hat cloaking scripts, your entire corporate infrastructure will definately go bloody kaputt in minutes, because Google's 2026 AI moderation bots deploy advanced device-fingerprinting and behavioral risk scoring across the entire account profile—meaning the very second your BH campaign triggers an automated compliance flag or a manual policy review, the entire container gets hit with a swift, permanent "Circumventing Systems" ban that will instantly nuke your clean WH campaigns as collateral damage
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Yeah this happened a few days ago, had to battle for a few days trying to get the account cleared, and those few days cost me dear traffic, new acc it is thanks!

New moderation is far too scary to mess around with and try to save a few cents on an acc.
 
My recommendation is that you create a new account, as Google has very strict detection mechanisms for IP addresses, email addresses, browser fingerprints, and the like; using the same account or creating a new one within the same environment carries a high risk of triggering a "Circumventing Systems" policy violation.
 
I usually keep separate accounts per project because it keeps optimization cleaner and reduces confusion in policy and performance management, especially when different campaign types are involved.
 
Definitely get a new account, and make sure it uses a separate credit card and profile. Google links accounts by payment and login details, so you want zero association with your riskier setups.
 
In terms of WH travel accommdations, it is best to separate it completely from BH/GH efforts, as Google Ads trust signals work at the account level, and the mixture of different risk profiles can end up affecting your smart bidding and review process. Media buyers prefer to use clean and aged accunts without violting any policies for their WH campaigns for the same reaso
 
It is always recommended for WH Google Ads accounts to be kept separate from all other BH/GH accounts, and this is primarily because the history of an account in terms of trust and policies may affect the process of reviews and automatic evaluations. It’s better for WH accout to stay clean and with stable activities to avoid any asociations from preious risky capaigns
 
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