Do Instagram stories still help with engagement ?

joseph.clark said:
While Reels are for the reach and fresh traffic, Stories are where you develop and make money Reels are only for the top of the funnel and discovery whereas Stories have the engaged audience, where the stickers work in getting paid out
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Interesting point Do you think Stories still work well for small creators, or only for accounts with already engaged audience?
 
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Stories remain effective when you have to warm up your existing audience, whereas the Reels do the job for gaining traction. Both methods combined give maximum benefit compared to relying on one method
 
I think Instagram Stories still play an important role in engagement because they allow more frequent interaction with followers Features like polls questions and quick updates can help keep an audience active even when regular posts are less frequent
 
For me reels bring new people, stories keep old people warm. I dont get big reach from stories, but replies and trust still come from there
 
Not as much as Reels engagement, if only small accounts i'm not even try or bother to use stories, better just focus on Reels.
 
Church Priest said:
Hi everyone,
Do you still see good engagement from Instagram stories or are reels getting most of your attention now ?
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Reels worked well for me rather than stories. but both have value. you can post reels to get new audience and put story to get engagement from your followers
 
Most of my new followers come from Reels. Stories are where I get replies and conversations
 
Reels are getting the most reach right now, but Stories still drive stronger engagement with your existing followers. Best results usually come from using both together.
 
Reels are all about attracting new users, while Stories are about retaining them and building excitement for the product.
Reels definitely dominate.
 
The real play is treating Stories as a conversion layer for your Reels traffic. Stop posting detached Stories. Instead, drop a banger Reel but cut the video right before the final reveal, then add a text CTA telling people to check your live Story for the immediate answer. This bridge instantly funnels cold explore traffic into your active Story loop.
 
Yes of course stories still work for instagram engagement just make them ads.
 
Reels are getting the reach, no doubt, but stories still sell better for me when the audience is already warm. Like if someone watched a reel then starts seeing your stories daily, that’s where the DMs and clicks come from. I wouldn’t judge stories by views only... replies, sticker taps, link clicks are the real signal. Polls and “this or that” stuff still works weirdly well too, even in boring niches.
 
Instagram Stories still drive strong engagement by keeping your audience active and connected, while Reels are better for reach and attracting new followers.
 
Reels still drive discovery and new reach, while Stories are more for keeping your existing audience engaged. The strongest accounts use both, Reels to grow, Stories to maintain connection.
 
stories are indeed good to keep your audience warm but even better; using it for 'story sequences', so this way you talk directly to your ICP and convert them by having them DM you. doesn't matter what you sell, works on low, mid and high tickets.
 
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