Honestly, I always check the actual page before buying. If it has too many unrelated links or looks like it's selling placements everywhere, that's a red flag for me. DA and DR matter, but I also want to see that the page is relevant and genuinely useful.
I’d first check the backlink profile, topical authority and whether competitors are covering the topic more comprehensively. Then I’d look at internal linking, SERP intent and content differences to identify what Google might be rewarding that my page is missing.
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