When building and promoting affiliate sites for any topic that would be considered "shady" (ie, most of them) do most practitioners use their real names/bank accounts/etc when setting these up and directing traffic to them with tools like Adwords?
I understand that "shady" is a relative term...
I really liked Adweek's Copywriting Handbook by Joseph Sugarman. He's kind of an artifact of the mail-order past, but his fundamentals are spot on and he's a very engaging read.
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