Take action.
Learn from your mistakes.
Most of your first few projects will never rank, others will burn because you buy a link on the wrong network, the next lot you'll test something with GSA and end up going too hard and burn another set of sites.
Eventually you'll start making good...
FB Ads would be a good place to start as you'll be able to target the location, language and demographics easily.
If the offer is very visual e.g. clothing then it might be worth testing Instagram too.
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