I see Pr update on some sites. All the pages of half of my sites have been crawled by Gbot in one day and - could be a coincidence - but for some serps I see 3 pages for the same domain in top 10...
Panda Reloaded?
Big sites will rank for a lot of secondary keywords, if the pages that you see as competing pages don't have backlinks and are far away from the front page, going top 10 will be in fact easier than outranking home pages of stablished unknown domains.
You can do both, sell impressions and time, fill with adsense ads the remaining inventory, with some setups you could make the ads to compete and show the most profitable, this way adsense will only show high cpc ads if they beat your other ads.
Everything depends on your volume and time for...
If it is a search engine, you don't need to think too much, check yahoo,bing and google. There are some people earning 100k+ to think about where to put the ads,color and styles. It is also a good idea to check smaller search engines that can go more spammy and see if this approach is effective...
Article directories have a lot of duplicated content, it has some logic after panda update that a site with some original content plus 1 copied article can rank over a site with 80% or more duplicated text.
Long tail traffic also converts more because there are less competitors. think about "buy iphone" vs "buy pink iphone ny". For the first one there are a lot of webs competing worldwide, second one will convert for sure because there are no other options.
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