Increasing Facebook Fans x Adsense: Effective Targeting

[sandandkush]

Targeting Facebook fans in tier 1 countries such as United States, United Kingdon, Canada and Australia can bring in some decent cash for publishers using Adsense, Media.net etc, since these countries pay out more for adverts. In the meanwhile, those fans on Facebook are very expensive as well.

I have noticed that Facebook fans from Tier 2 and Tier 3 countries are more engaging.
Maybe that's because Facebook filters them out to the organic reach, since most Facebook advertisers (the top dogs) are already targeting the Tier 1 countries mostly.

Tier 1 countries acquire higher RPM rates, which usually result in higher income (even with lower traffic).

That said, Tier 2 and Tier 3 countries acquire low RPM rates for publishers, which usually result in more traffic (more resources) with less income for publishers.


Example:

Tier 1 countries traffic: $5 per 1000 impression with 20K traffic daily: 5 x 20 = $100
Tier 2/3 countries traffic: $1 per 1000 impression with 20K traffic daily: 1 x 20 = $20

Obviously, targeting Facebook fans from tier 1 countries are better in general, especially for advertisement. While tier 2/3 are good for engagement and reach on facebook but not so good for publishers.


Many big Facebook pages are filled with fans from tier 2 countries (See screenshots below)
Examples of Tier 2 countries include: Mexico, Brazil, India, Indonesia, Philippines, Turkey etc

What do you all think about this?
Am I on the right track with the information?
Could there be an operational implementation to benefit from targeting fans from both tier 1 and tier 2 countries; for instance, goal one; target for publishers(tier 1) and goal two; target for higher Facebook page engagement/reach (tier2/3)?

 

[sandandkush]

Any thought on this? Anyone?

 

[Leo Harris]

interesting.

 

[Rounderx]

You are right of course however right now if you use Facebook Ads + Google Adsense, this is what will happen (in my experience):

Tier 1 countries traffic: $5 per 1000 impression with 20K traffic daily: 5 x 20 = $100
(But you spend 200 usd to get this 1000 impressions, so you lose money)
Tier 2/3 countries traffic: $1 per 1000 impression with 20K traffic daily: 1 x 20 = $20
(But you spend 20 usd to get 1000 impressions, so you break even but you gain a few fans)


Ok, let's say you run Facebook Ads for Adsense Blog, for example targeting 2nd and 3rd tier countries, of couse this does get you more reach for less money, actually there was a Facebook Ads trick about a year ago that allowed you to drop cpc at 0.00001 rates or so, and this was done by using all 3rd tier countris which as you say they pay very low for AdSense advertising, BUT posts were getting viral as CRAZY viral, i mean you spent 200, 300 usd, but you could get 30,000, 40,000 onlines, and the posts were goind so much viral, they ended up generating traffic from tier 1 countries. This doesn't happen anymore, so Advertising for this niche is not a good bussiness right now (in my experience)

Only thing i know is working ATM is Facebook Ads + CPI with landing pages created by yourself, with the correct configuration and the right campaing, this is how you can bank using Facebook Ads ATM (in my experience)

Of couse this is all i know, maybe someone here has a different experience than i do.

 

[sandandkush]

You are right of course however right now if you use Facebook Ads + Google Adsense, this is what will happen (in my experience):

Tier 1 countries traffic: $5 per 1000 impression with 20K traffic daily: 5 x 20 = $100
(But you spend 200 usd to get this 1000 impressions, so you lose money)
Tier 2/3 countries traffic: $1 per 1000 impression with 20K traffic daily: 1 x 20 = $20
(But you spend 20 usd to get 1000 impressions, so you break even but you gain a few fans)


Ok, let's say you run Facebook Ads for Adsense Blog, for example targeting 2nd and 3rd tier countries, of couse this does get you more reach for less money, actually there was a Facebook Ads trick about a year ago that allowed you to drop cpc at 0.00001 rates or so, and this was done by using all 3rd tier countris which as you say they pay very low for AdSense advertising, BUT posts were getting viral as CRAZY viral, i mean you spent 200, 300 usd, but you could get 30,000, 40,000 onlines, and the posts were goind so much viral, they ended up generating traffic from tier 1 countries. This doesn't happen anymore, so Advertising for this niche is not a good bussiness right now (in my experience)

Only thing i know is working ATM is Facebook Ads + CPI with landing pages created by yourself, with the correct configuration and the right campaing, this is how you can bank using Facebook Ads ATM (in my experience)

Of couse this is all i know, maybe someone here has a different experience than i do.

Your experience is indeed correct!
However, if you work on building a very large page for your niche, say 2million fans, things will work in place and boosting the post to prospect combined with mild blackhat is like icing.
Not to mention if you have multiple heavy-loaded, niche-targeted pages.

I have caused you to misinterpret my example, my bad.
Actually, I was explaining RPM rates x page views: $5 (RPM rate) meaning I would make $5 every 1000 page views.
Hence, if 20K pageviews are acquired, then the revenue for that day is 20 x 5 = $100