Bumping this as it's been two years since the last post, but I think this question is more relevant now than ever.
What is everyone's thoughts? I've got clients with insane growth goals, and I am looking for language to explain to them how this isn't the Golden Era anymore, especially with business accounts. I feel like they are going the way of Facebook business accounts: Pay to Play. I just want to tell them: "Instagram is turning into Facebook. If you don't allocate some budget to promoted posts, I can't guarantee the engagement you're used to seeing."