For anyone reading this, here is my journey (probably did way too much work)
1) printed off entire thread, condensed and wrote down what I felt was important (no "thank-you" posts) - really?
2) created an advert account on FB. Started making small budget (10$) generic ads for various people, places, etc. (1st ad always takes to manual review, ones after this are not manually reviewed)
3) created a CB account, learned how to select proper items to promote
4) created a Lander that FB ads will point to, also created a blog on blogger (where you can use 301 links)
5) now created a FB ad account for THIS combination of CB, Lander and 301.
There are MUCH more details to this, but this was my general idea. I am now testing my small campaign as we speak. Will report results.