Review
I am not a beta tester but I was offered a free month of the tool due to how things went with FCS so I checked it out. I decided to leave a review in the hope it helps make potential buyers aware of what they are actually getting for their money and that the developer will action these comments and make the tool worth peoples money.
So first things first I put a bunch of my keywords into the tool and set it off, I exported its data and compared it to my own saved spreadsheets. At first I had to do a double take on the data as there was a massive mismatch.
To make sure the mistake was not on my end I went to the google keyword planner and pulled the data for the exact same keywords direct from Google and the mismatch remained. You can see the data from this tool with the Red background and the data from Google with the Green background, both search volume and CPC and different from what Google state for the vast majority of results.
I then decided to ask various people/groups on Skype if they had any experience with the tool, a few people said that they had and after a short conversation it became apparent that this mismatch of data was widespread for whatever reason.
This leads me to believe the initial reviews posted above in this thread are either bought by the OP or provided by people who were not intelligent enough to check the data of a tool against the data from Google when the tools job is to basically pull data from Google and then supplement it.
I then decided to investigate the keyword score column. For background knowledge I have developed my own keyword research method over the past few years that can be done 100% free with nothing more than Google and a few free plugins. I have ranked keywords gathered from this method with relative easy in the past so know they are good keywords. I noticed this tool was showing a high number of them as hard to rank with a red background and a score of over 51.
As some of these keywords have been actioned on a new project I started around 7 days ago I went off to compare how they are doing with what this tool suggests. One keyword was marked as yellow with a score of 50, one point of being marked hard with a red background. The domain I have it on is around a week old and the article was uploaded less than 24 hours ago, it is currently sitting around the 50 mark in Google with no offpage SEO at all to either its page or the domain it is on.
Just to refresh this tool is saying it is only one point of being hard to rank yet I have the keyword actioned on a domain around one week old, in an article uploaded less than 24 hours ago with no off site SEO and it is already in the top 50....
Upon looking at the supplemented data box I noticed that in addition to the seemingly incorrect data pulled from Google it also takes Moz metrics into account. If you are reading this and are currently unaware of the general opinion of the effectiveness of Moz metrics on BHW then search for a few threads, you will soon see that they are held in extremely low regard.
Although the tools KC algo is not publicly released I am presuming it is based on calculations based on the moz data for the top x results for any given keyword. I have a suspicion to why this tool says my keyword is so hard to rank yet my method says it is easy....
Here is an example, take a churn and burn niche where people are bouncing Web 2.0s with a high Moz DA score at the keyword all the time. The pages could have very bad metrics on everything else but the tool sees that the DA is high and increases its score when the keyword could in fact be easy to rank.
That being said it brings me onto the price, I understand SaaS services require a monthly subscription to stay online but the limits on keywords that can be processed per month is crazy for anyone trying to set up an authority site. I have personally processed over 150,000 keywords for my new authority site using my own method, I would not be able to scale my method using this tool but it maybe ok for MNS builders.
A few positives on the tool is that it visually looks very good, it is also lightning fast at pulling its data, I just wish the data was accurate.
On top of the negatives above I don't agree with the way the OP simply locked his FCS networker thread without posting in it to say that it has changed hands and warn his customers, to date there is still no warning to people who see the thread that the tool has since changed hands and has gone down hill. To me this says a lot about how the OP views his customers so consider yourself warned guys.
