Very well put together. It makes me wish I had an SEO agency to fire. I got my eye on your banner sig pulling rep approach here. Smart as always rabbitking.
How can you spot them? First thing you need to pay attention to is how they conduct business and advertise. Are they milking copyrights from famous brands? A real marketer knows you do not and I repeat do not rip on copyrights, especially if they?re from Hollywood.
Sir, I Can Rank You For A Long Time
Demonstrating your abilities using your own business is an ideology I promote often. For example, one of the services I offer outside of Black Hat World is SEO. Because it's SEO, I thought to myself, "what better way to advertise my SEO service than to show that I can rank my own site?". The best part is that for leads that don't find out about my services through Google searches, I can actually tell them to search specific keywords and watch my sites come up (as well as to show them these keywords do receive searches).Do They Advertise? If Not Fire Them Over It:
Let me drop some truth to you. People who can grow their company can grow yours. Do you want some spineless business man/women promoting your company when they can't even advertise? Some people complain about tutorials gaining a person business.
I hope it gains them business! See I don't want to read or learn anything from someone who aren't smart enough to reach out and connect with people. Banner advertisements, content marketing, and everything in-between isn't a bad thing.
Let me ask you this. Do you want an honest lawyer? F*ck no! You want a crooked lawyer because you know he will work for you and push the limits. (Saul Goodman comes to mind). So do you want your SEO Agency passively marketing themselves and playing elitist? No. =)
I think some BST sellers got this confused with the BST Must haves in their sales graphics and are trying to get as many of them in as possible.
Excellent article and I agree with every point you made, especially the point about advertising.
Demonstrating your abilities using your own business is an ideology I promote often. For example, one of the services I offer outside of Black Hat World is SEO. Because it's SEO, I thought to myself, "what better way to advertise my SEO service than to show that I can rank my own site?". The best part is that for leads that don't find out about my services through Google searches, I can actually tell them to search specific keywords and watch my sites come up (as well as to show them these keywords do receive searches).
Nice share mate.. Thanks
Good points, very well explained too.
Great share! Really gives one something to think about.
nice share RK! =)
I LOVE THIS: Buyers/Investors/resellers must read this lol!
No Reports Usually Means No Service:
You have to draw the line in the sand here. When I was a bit younger in this industry I agreed that no reports was an "OK" idea. Well I've learned better and you should too. Ask yourself why the hell a company you are paying money too won't give you a report on the work they did?
Oh because of Private Links? Bullshit =) Clients still can see the links within Webmaster Tools and competitors should not be able to see the links if the SEO Agency was smart enough to install Link Privacy Plugins. Only on rare occasions could reports not be given, but even in those circumstances only parts of an SEO strategy should be hidden.
So what should you do about this? Start demanding reports or fire them. I love handing reports to my clients because I know they will be happy with the quality of work we delivered to them. If the SEO Agency isn't happy handing over a report, you probably don't want to look inside of it anyway!
Really good article you write there. Sometimes I talk with people what have a "SEO" service, but then they tell me they don't have a website. It's kind off strange for me. Specially when they say they allready have fix clients, so they are not looking for new ones.. Also strange because everybody want to make more money specially when the service is qualified and good. So what OP says i would definitely remember! Thanks
I think there quite a lot small SEO agent, they are not provide report, but it does not means that you should fire them.