I totally agree with your statement, Gringo. A nice cover and title is important to sell because if you publish a new book (that still has no reviews) the customers don't know about the quality. For short-term success it works but your books are easy to outrank by your competitors.
There are lots of new publishers jumping on the train month by month and they're publishing tons of books with equal covers and titles to yours. You will definitely lose your visibility/sales - it's just a question of time. So at the end the quality is important and you are able to push and secure your success with good marketing (social media, branding, email list etc.)
That's why I don't publish books with 5k words because these books are easier to outrank than books with 10, 15, 20k words. (And yes: Quality isn't equally page number but if a customer has the selection he'll take the longer book). That you have to optimise your keywords, formatting, blurb etc. is clear.
BUT:
Fiction books are not my plan for long-term success because you are not able to sell other products. Yes, you can sell more books or maybe audiobooks but you can't sell so much physical products, videos, courses, content websites, mobile apps etc. Another reason is that I'm not dreaming to be a bestseller author. That's why I don't take the effort to build up my pen names with facebook, blogs and so on. Look at the music charts: There is no musician in the top 100 for five years with his album. The same for movies, games etc. Entertainment products have their (mostly short) life time so you have to publish new products again and again.
So I'm just using fiction books to increase my income step by step (because it works) to a nice level. Then I take my financial freedom and focus on
non fiction to build up a strong business (/I'm already doing it). In general information are never getting old and you can count on it even in 10 years (sure, there are trend topics too but the risk is lower). Stupid example but if I would publish a vegan cookbook with 1000 recipes, hundreds of photos (the greatest vegan cookbook you've ever seen) the chances are high that it'll has success even in 10 years. With the time you'll get a strong position (because of good reviews) so even if a competitors takes this huge effort to create a vegan cookbook with 1001 recipes... he can not riddle on your position.
CONCLUSION:
If @thedan39 knows a way how to increase his income by $200/books (
fiction) it's okay if he's doing it. On his level ($5k/month) it's really good increase. Look at other selfpublishers - most of them were happy with such a result. But time will come when he doesn't care about $200 more per book. He has just to make sure that this is nothing for long-term success.
But (and that's not personally against him) 3 books/day (every day!) sounds like really bad quality even he's outsourcing the writing. The cover, description, formatting, correction etc. needs it's time. Without a big team it's definitely not possible if you try to make everything perfect. And you have to make everything as perfect as you can even if we are just talking about books with 5k words. If everything is just generic ...sales will fall even more faster as they would fall anyway.
That's just my personal opinion and I also have a friend who has some really great fiction bestellers in the charts. But he's also doing a lot of marketing in the background. Not my strategy.
