Hey hmeister,
I haven't published anything really new on it because the basic approach remains the same.
What I've really come to is a greater understanding of why it worked to begin with. For reference:
Items 170, 180,
185, 190, 192, 194 are really where most of the work occurs with hummingbird.
Ideally taking synonyms into account when writing titles and subheadings is particularly important and I've found the using the most broadly defined terms will normally yield the greatest overall traffic footprint.
Please keep in mind that I'm specifically talking about traffic footprint - as in what will get the greatest number of visitors from Google. This is different that your search ranking.
While using a specific phrase
may be the best way to get the highest ranking for a specific, narrow query using broad terms tend to get the most eyeballs to your content, especially when handling questions and answers.
Now - I've thrown around this word broad a few times and I'm not talking about Google's keyword planner results. I'm talking about words that have the greatest number of synonyms that
apply to your topic.
An example of this would be the words elevated versus high. While high has many more possible synonyms, not all would apply if you were talking about something that was raised off the ground. High could also mean intoxicated, inebriated, etc.
Elevated could mean risen, lifted, above, highup aloft, upraised, etc....
In this example high does indeed have more synonyms but not all would apply to the subject of the query that the synonym engine will then take and match to other potential queries that don't contain the word elevated.
I'm not sure if I'm making much sense at this point... but hopefully it gives you additional insight into where I'm going with this which is addressing the synonym engine specifically.
GOY