I want to first off say thank you all! I've been an avid reader of BHW for the past 3 years.
Next, I apologize if this is in the wrong area. This is my first post.
I'm currently working on a project with a partner of mine to develop an auto buying service. The domain name and brand is extremely catchy, however, the industry is hard to crack. Especially with competition like TrueCar, CarGurus, etc... We started this campaign 3 months ago and are developing this as we go along. This is a passion. Not a one time crack at money.
How would we go about making this profitable?
We currently offer doing the entire car buying process for you. Researching multiple dealers (within 50 - 75 miles max), finding every rebate and offer you qualify for, negotiating price over internet & phone, researching your trade thoroughly (kbb, nada, bb, etc...), and consulting on the front end and back end of the deal (financing, rate, etc...).
Our traffic is just now starting to grow from organic traffic and adwords.
Should we start an affiliate service?
To explain more, we offer all of this for $99.99. Currently, we are running a promo for $69.99. The website is well designed and now my partner and I feel we just need the traffic.
Should we start an affiliate service of %40 commission on every sale?
For instance, if we become popular, 100 orders a month would equal $9,900 (excuse me, $6,900 currently.) Of the revenue, we pay $2,760 and keep $4,140.
Then we have affiliates marketing for us and doing all of the ad work we need.
Is this an avenue we should take? Or, what directions should we take? There are so MANY ways to approach internet marketing and we want to be sure we are doing this RIGHT. We are talking about a multi-billion dollar industry here.
P.S. We have the process down on negotiating with dealers, we have already received guaranteed quotes from multiple different states over the internet. The one difference in our business model is taking an up-front fee from the customer. Instead of saying "fair deal," we guarantee a deal that smokes the competition.
MODS, if I've posted this in the wrong area please move it or I'll re-post. Also, I'll monitor this post every day on replies AND also let you guys know of our progress.
Thank you sincerely for feed back and suggestions,
-Hasty644
Next, I apologize if this is in the wrong area. This is my first post.
I'm currently working on a project with a partner of mine to develop an auto buying service. The domain name and brand is extremely catchy, however, the industry is hard to crack. Especially with competition like TrueCar, CarGurus, etc... We started this campaign 3 months ago and are developing this as we go along. This is a passion. Not a one time crack at money.
How would we go about making this profitable?
We currently offer doing the entire car buying process for you. Researching multiple dealers (within 50 - 75 miles max), finding every rebate and offer you qualify for, negotiating price over internet & phone, researching your trade thoroughly (kbb, nada, bb, etc...), and consulting on the front end and back end of the deal (financing, rate, etc...).
Our traffic is just now starting to grow from organic traffic and adwords.
Should we start an affiliate service?
To explain more, we offer all of this for $99.99. Currently, we are running a promo for $69.99. The website is well designed and now my partner and I feel we just need the traffic.
Should we start an affiliate service of %40 commission on every sale?
For instance, if we become popular, 100 orders a month would equal $9,900 (excuse me, $6,900 currently.) Of the revenue, we pay $2,760 and keep $4,140.
Then we have affiliates marketing for us and doing all of the ad work we need.
Is this an avenue we should take? Or, what directions should we take? There are so MANY ways to approach internet marketing and we want to be sure we are doing this RIGHT. We are talking about a multi-billion dollar industry here.
P.S. We have the process down on negotiating with dealers, we have already received guaranteed quotes from multiple different states over the internet. The one difference in our business model is taking an up-front fee from the customer. Instead of saying "fair deal," we guarantee a deal that smokes the competition.
MODS, if I've posted this in the wrong area please move it or I'll re-post. Also, I'll monitor this post every day on replies AND also let you guys know of our progress.
Thank you sincerely for feed back and suggestions,
-Hasty644
