Many people said it won't last 2 weeks, yet here we are.
At this point it's a gamble for people who can afford to lose a few bucks, or a few thousands bucks depending on where they are.
From what I know, people in China, Japan, Korea and other Asian countries have very different ways to entertain than we Europeans, or Americans. I think that a coin like that could be taken pretty seriously by our Asian brothers.
In Korea for example the professional gaming have a HUGE following. Even better following than the majority of real sports. I can't give exact numbers or facts, as I don't know it, but I know this is true. Different people, different cultures. I believe that by the end of this year, Doge will be sitting very well on #2 right after Bitcoin.
Just my opinion and expectations, I'm not an expert in neither economics, markets or crypto currencies.