Yeah, like the 16 year old girl trying to make her backyard squirrel a 'superstar' by seeing her on the top 5 on Google is going to be crushed when it doesn't convert to massive traffic.I wonder how ecstatic they will be when they find out a few months down the road that there is no converting traffic coming their way. Most local business know nothing about what they should or shouldn't be ranking for. Sometimes they request ranks for keywords that have 0 searches a month. As responsible seo's it is our job to tell them this and inform them that the keyword they want to rank for brings in no traffic, and can be accomplished in < 5 minutes. If you prefer not being honest with your clients, that is your call. I have morals and principles and would not rip someone off like that.