[CASE STUDY] Adwords vs Bing Ads Media Buy - EXACT SAME ADS, SAME $$ AMOUNT etc.

[cdn_craigs]

the 10 pages are made to make the ad relate better to the page content - instead of the general homepage as before.

also i am hoping for a high QUALITY score to help reduce my cpc a little.

Hi Op,
Sorry I am newbie when comes to paid traffic.. so what you are doing is using the same domain with 10 different pages?
and secondly..
how would 10 ad group targeting different pages but yet selling the same product convert better?
sorry for such noob question. Appreciate you for sharing all these information with us.

 

[veheme]

Thanks craigs for the final update -- very interesting case study

 

[Paper-Boy]

Btw, whats your avg ad position?

 

[balsagoth007]

Btw, whats your avg ad position?

Look at post #25

 

[karupoiss]

Does Bing allow direct linking to a sales page with my affiliate link?

 

[darrensss]

Great case study - thanks!
Looking at the final results, if you ignore the 'sales' you would have to say google was the better - but only just which shocked me!
However taking into account the sales Bing was the clear winner.

Anyone else fancy trying the same case study and posting in the thread ..., i will be but gonna take me a few days before i have the time to set up bing!

 

[ethanmitchel]

This is a great case study, cheers on finding out which works best.

 

[arian2k]

Very interesting case study! Subscribed

 

[Lonnigan]

cdn pm me if you are interested in adding a new product to your marketing arsenal.

 

[GiorgioB]

OP, would be very interested to get an update on this.. what are the results after 6-7 weeks?

 

[Andrew schoon]

Great case study! I also use Bing. I think it's easier, cheaper, and the traffic is better - more "buyers".
The ppc from google is about $1.8 per click. The same keyword on Bing is $0.24 (after optimizing it).
The only problem with bing is the traffic volume... I can't scale it up with them :/

 

[Gozpy]

Do both Adwords and Bing allow direct linking to a sales page with a affiliate links?

 

[cdn_craigs]

Do both Adwords and Bing allow direct linking to a sales page with a affiliate links?

You have to becareful - you page has to have content etc..look natural, with a few Affiliate links will pass. But a page the looks like a affiliate page wont work - you will get banned.. Have to be a little sneaky

 

[Gozpy]

Do you have some examples of pages/sites that would work? Also, would you get instantly banned if they disapprove your landing page?

 

[Skrufut]

Hi.
I am using Bing now, as I think Adwords is very tricky to get working, they dont allow direct linking to affiliate links and so.

When I send traffic to cpa and affiliate offers (direct linking) I ussually gets a ROI 1:4 with Bing. When I test campaigns I close the ones with negative ROI or less than 1:2. I just keep testing, closing the bad ones, keeping the good ones. In the countries I run campaigns the minimum bid is 1 cent, with a high quality score I sometimes pay les than 1 cent... This is awesome, and I cant loose.

Unless Bing doesnt let me direct linking some day. But so far no problem.
Hint: Buy some 100$ vouchers and open up to 5 accounts= $500 for you to test with!
Good luck

 

[TXGuitar]

Ive used both Bing drew less traffic for me than Google

 

[forvenz]

you do a direct links? i guess that no so explain please what do u do

 

[IMTopgun]

Nice case study. Appreciate your sharing with the BHW community.

 

[cittres]

can not believe that bing is better than adwords.

maybe u did something wrong.

 

[stockbob55]

can not believe that bing is better than adwords.

maybe u did something wrong.

I think that it is a lot like comparing Walmart (Google) and Target (Bing), one has more traffic but the other has a more affluent demographic.