How much would YOU pay for a professional logo?
- Thread starter customlogoshop
- Start date
IMHO: Art and Design is a rather strange area globally - being an artist and designer myself, I would never pay for anything design related (I even paint my own canvases for my walls). But, that doesn't mean there isn't any artists and designers I like and respect; there are a few more than a few.
The area is very strange because a talented designer could sell a logo for a $5, he could also sell a logo which took him the same time to craft together for $500, $5000 or even a million.
Exactly the same applies to artwork itself. Some artists don't even make a living, others, whom often in my opinion are less talented, sell their work for hundreds of thousands.
I would take a punt at the 400% theory for being the reason for this, but it still rather strange and interesting (so, learn from it).
Just my 2 cents,
Ninjr.
The area is very strange because a talented designer could sell a logo for a $5, he could also sell a logo which took him the same time to craft together for $500, $5000 or even a million.
Exactly the same applies to artwork itself. Some artists don't even make a living, others, whom often in my opinion are less talented, sell their work for hundreds of thousands.
I would take a punt at the 400% theory for being the reason for this, but it still rather strange and interesting (so, learn from it).
Just my 2 cents,
Ninjr.
artizhay
BANNED
- Nov 21, 2010
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Problem is, people take logo design - and a lot of other design - at face value.
A lot of people assume that logo design merely means opening Photoshop and throwing some text and other elements together. And for some designers, that is true.
But for any professional designer, he or she would research the target demographic, take the business' culture/products/mission into account, and incorporate it into something that reflects all of that and is versatile, meaning it can be used in flyers, a web page, T-shirts, or even a billboard.
And a lot of times, you don't get just one logo. Often you will need a full logo, an icon, and a simplified version of both (if they are complex and not print-ready).
So that's what a business is paying for, not just a bunch of stuff thrown together in a logo. And given the value of the work, it's worth much more than $5 or $50.
A lot of people assume that logo design merely means opening Photoshop and throwing some text and other elements together. And for some designers, that is true.
But for any professional designer, he or she would research the target demographic, take the business' culture/products/mission into account, and incorporate it into something that reflects all of that and is versatile, meaning it can be used in flyers, a web page, T-shirts, or even a billboard.
And a lot of times, you don't get just one logo. Often you will need a full logo, an icon, and a simplified version of both (if they are complex and not print-ready).
So that's what a business is paying for, not just a bunch of stuff thrown together in a logo. And given the value of the work, it's worth much more than $5 or $50.
Hi, I'm a graphic designer myself and I personally would pay the lowest $150 for a logo, and at the most $250, unless I had a really big budget that is. It really depends on what the logo is for, if it's for just another small niche site then $50-$150. If it's for a real company in services or retail, min. $150-$250.
artizhay
BANNED
- Nov 21, 2010
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Given that the average hourly rate of US graphic designers is ~$68, can you justify effective market/business research, initial design, vector compatibility, and revisions in less than an hour's work?
I do all my designs with 3ds max, photoshop and zbrush. I doubt I could justify anything other than $68 per logo. I know people like to drag their ass on working, and I know how to do a lot of things myself. If the person is a scrub or does not have a extended 8-12 year portfolio for their work, $0.50. I can go get college kids if need be that would do it for free. Quality? I do my own stuff if I want quality, I can't trust anyone to take the time and effort (love) to make my logos and such.
There are so many logo makers out there it is hard to get a good price for your logo work. You might want to start off charging a low price and work your way up once you start building a rep and increase your portfolio. Only then will you be able to charge more for your work because of your portfolio size.
Dude i just said $50 is enough for a medium professional logo which people on bhw wants but yeah, when it comes to really awesome logos like bmw has, it worth $10,000 or more. Which i don't think bhw members need.
That what I am saying , because there are a lot of logo buyers who don't know places to buy good logo at reasonable price go with those designers and make a hole in their pocket. How can i say this, I usually get brilliant logos at $10! I am unable to show you! but hope i could do that.
thehighmind
Power Member
- Oct 24, 2010
- 510
- 202
Hi,
It depends to who you gonna sell your logo to. For example my country bought a stupid logo for 2.000.000 Euro.
So, if you sell logos for big companies you will get lots of money, but if you sell your logo to your friends or other people on internet you will earn less money
It depends to who you gonna sell your logo to. For example my country bought a stupid logo for 2.000.000 Euro.
So, if you sell logos for big companies you will get lots of money, but if you sell your logo to your friends or other people on internet you will earn less money
jake454
Junior Member
- Jun 4, 2012
- 145
- 110
I actually get great results from fiverr for the 5 dollar logos then I just edit them myself in Illustrator. Some times I just spend the money to get ideas, I think its worth it long term to learn to make your own logos. its crazy what you can do with illustrator. but professional id pay 50, its what I ask for when I upsell clients but 99designs go up to 500+ per logo.
charles20212
Newbie
- Oct 28, 2012
- 25
- 1
i have paid in the 60-75 dollar range before.