Matt Cutts: The Next Penguin Update Will Be Big

[jakeruston]

Yesterday, At SES San Francisco during the Matt Cutts keynote, Matt answered some questions about the Penguin update that has many SEOs and webmaster shaking in their boots.


As you know, many SEOs are eagerly awaiting a Penguin update but Matt Cutts, the head of search spam at Google, said "you don?t want the next Penguin update." He warned that the Google "engineers have been working hard," on this update.


He even added the next few updates will be "jarring and Jolting" for webmasters and SEOs.

Source: http://www.seroundtable.com/google-penguin-warning-15577.html


Thoughts?

 

[blackx]

F*ck Matt Cutts!

 

[mytocents]

adapt and overcome is my plan

 

[deepakmadhu]

 

[lancis]

When engineers work hard I expect nothing but trouble:

 

[M1ndfluX]

adapt and overcome is my plan

Same here. Adapt or die...

 

[themidiman]

If they want to make themselves even more irrelevant, go for it.

 

[Leith]

Each update is big in my opinion.

Just learn to adapt to it and you should be fine.

 

[YMCMB]

I predict that soon page 1 of google will just be paid ads...

 

[ber789]

I expect more of the same. Just assume that they will be targeting low quality sites and looking hard at exact match anchors.

 

[rockong]

If you're doing things the right way, I strongly believe you'll be fine, even with these updates. Although this is a black hat community, the right content on your website goes a long way. To echo what everybody else said, adapt to it and MOST internet marketers will be fine

 

[Murdoch1337]

I hope its the same as panda and penguin, as neither of them seemed to have any impact on my sites.

 

[Blakester]

There will always be a legit service here in BHW that will have results no matter what update so... They SEO masters will go crazy but around in 2 months they will test, fail, test, fail, test and success.

 

[johnhunter]

Google don't want to give you free traffic why would they?

If I was running google I would want the results to show different but relevant results every time someone searched, that way no website will get free traffic for a long period and everyone will eventually be forced to pay for it.

There is no shortage of relevant unique sites so why would they let one site stay on top all the time? It doesn't make sense from a business point of view, what they are doing with these updates is just shuffling the results so noone gets enough free traffic to survive without paying them for it.

IMO SEO is a waste of time, there are far better, quicker and more productive ways of getting traffic without having your business torn apart every month or so by this guy.

 

[T2tkid]

Another avenue for Service provider to come up with another 'great SEO Service'. For me i adapt or die.

 

[abs007]

Its already clear that the top few spots on google are not drawing as many clicks as they used to - With the new changes then do you think Google will be focusing more on advertisement positions and pushing organic down way below the fold??

 

[ryannull]

I predict that soon page 1 of google will just be paid ads...

It pretty much is in most niches.

Matt Cutts must be an insecure individual for getting off on scare tactics.

I bet, maybe not this update , but sometime soon, Google will target unnatural do follow backlinks. Nofollow has been out for awhile. I am willing to bet there will be a do follow/nofollow threshold ratio, like anchor text.

 

[deviatus]

Jarring and jolting? Sounds like the point of this is to deter IMers from BH more than it actually goes after BH.

Panda and Penguin have done jack shit... type in any competitive keyword and check out the backlinks. Sites with invisible footer links are still ranking all over the place.

Panda/Penquin is a means to scare IMers away from black hat. That's a lot easier than an automatic algo that doesn't unfairly punish good sites.

 

[RizlaUK]

I predict that soon page 1 of google will just be paid ads...

My thoughts EXACTLY!!!

 

[QuiGloriam]

Don't forget that we also benefit Google as most of us use Google Adsense as revenue.

And Google don't admit traffic from paid advertisement if you have adsense on your website, they just accept natural traffic from search engines and users links.