SEO For E-Commerce Sites
- Thread starter Taktical
- Start date
shhhitsokay
Regular Member
- Dec 6, 2011
- 307
- 30
I just went to the site and even watched the video (strong accent btw, almost could barely understand him), this software is basically like sb, bmd, xrumer, etc all-in-one? You say zennoposter builds quality links, how so? Would like to know more.
Bestbuyfoam
Elite Member
- Nov 14, 2009
- 1,635
- 543
I just read this whole thread.
Thanks OP for starting this, Rep coming to you I have a ecommerce site and wish there was a lot more on here about these sites.
Thanks OP for starting this, Rep coming to you I have a ecommerce site and wish there was a lot more on here about these sites.
HP.Bryce
Registered Member
- Jan 9, 2012
- 53
- 7
I feel your pain. I worked for an eCommerce company for one week as their new SEO Director. Turned out the SEO staff was as you guessed one person; me. The site itself was over 15,000 pages and over 100 Spammy Blogs. The people who built it thought they knew how to do SEO and did not like hearing it was a train wreck. Duplicate content/descriptions, Title Tags (Nightmare) and then of course the Image rich pages 0923487.jpg Every solution I offered; "It is too labor intensive", "That will take too long", "Your a Director and that is ape work", "No you cant hire anyone". So, I quit and solved the problem. LOL
shhhitsokay
Regular Member
- Dec 6, 2011
- 307
- 30
Yeah it's ridiculous, sooooooo many duplicate contents, but it's unavoidable because it's same items but for different applications. It'd take me forever and $$$ which their tight on already.
I would say that you should breakdown your online properties into 2 separate categories: 1) E-commerce 2) Media (blogs, sites, SEO etc)For E-commerce sites, you should do only On-page SEO. It should be completely white-hat.For media (blogs, sites etc) you can go into grey, black depending on your preference. Objective should be to drive all traffic from these media sites into your e-commerce site.If you do that then your e-commerce domain is Google-safe
Question: I am also thinking of starting an e-commerce business (and applying the method explained above). How and when did you start?1. Did you join CJ as an advertiser? Give 15-20% of sale to your affiliates. This is the marketing spend.
2. Try posting on Ebay. Ebay + Paypal typically take 15% of revenue. Give incentive to people so that they buy from your website rather than buy on ebay.
Question: Can I look at the website? Pm me the link. Are you working full-time on it?
I also want to hear about others opinions/experience.
D
Deleted member 129536
Guest
I'm wondering if it's useful to have site info all on the product page (about us, contact us, shipping terms) or as sperate pages? I have seen some smaller sites start doing this and I wasn't sure if it was laziness or an seo technique. Any experience with this?
firstplace
Registered Member
- Jan 30, 2011
- 75
- 11
My opinion from a white hat perspective:
It all boils down to the title page and the keyword. You got to think like a customer. What does your customer have to search for (keyword term) in order for them to reach your site. Is your meta description well written enough to compel them to click on your title link? How much can your company spend for the sake of creating a buzz for your website.
It all boils down to the title page and the keyword. You got to think like a customer. What does your customer have to search for (keyword term) in order for them to reach your site. Is your meta description well written enough to compel them to click on your title link? How much can your company spend for the sake of creating a buzz for your website.
rockong
Power Member
- Jan 19, 2012
- 661
- 285
This is a great thread to start OP!
Here's what I've done so far with the ecommerce store I started:
1) For each product page, I had the descriptions re-written. This serves multiple purposes: SEO friendliness and a better read for my audience. I made it more engaging and witty - this is a factor that ppl tend to overlook
2) Each product page is also optimized with the keyword within the title, product description, product titles, and product alt tags.
3) Make sure before you start setting up your website, draw out a FULL OUTLINE as to how you want to map out your customer's path. This is important because your homepage, to your categories page, to your brand specific pages, to the actual products itself..you should map it out efficiently where you can perform backlinking for each of those pages.
This is important for various reasons:
a - you can perform back linking for product type keywords
b - you can perform back linking for brand specific keywords
c - you can perform back linking for brand + product type keywords
d - you can perform back linking for product specific keywords
Option A above is the most general. B and C become more narrowly focused. D will be the easiest to rank for.
Ecommerce stores are great to rank for within search engines.
I'd advise that you make sure you learn your on-site optimization techniques. With this alone, I've been able to rank on the first page of Google organically, without any backlinking, within a few weeks for some of my specific products. That's pretty amazing if you ask me.
I'll continue to add more techniques as I go along, but that lays out the foundations so far!
Here's what I've done so far with the ecommerce store I started:
1) For each product page, I had the descriptions re-written. This serves multiple purposes: SEO friendliness and a better read for my audience. I made it more engaging and witty - this is a factor that ppl tend to overlook
2) Each product page is also optimized with the keyword within the title, product description, product titles, and product alt tags.
3) Make sure before you start setting up your website, draw out a FULL OUTLINE as to how you want to map out your customer's path. This is important because your homepage, to your categories page, to your brand specific pages, to the actual products itself..you should map it out efficiently where you can perform backlinking for each of those pages.
This is important for various reasons:
a - you can perform back linking for product type keywords
b - you can perform back linking for brand specific keywords
c - you can perform back linking for brand + product type keywords
d - you can perform back linking for product specific keywords
Option A above is the most general. B and C become more narrowly focused. D will be the easiest to rank for.
Ecommerce stores are great to rank for within search engines.
I'd advise that you make sure you learn your on-site optimization techniques. With this alone, I've been able to rank on the first page of Google organically, without any backlinking, within a few weeks for some of my specific products. That's pretty amazing if you ask me.
I'll continue to add more techniques as I go along, but that lays out the foundations so far!
Taktical
Elite Member
- May 15, 2011
- 1,641
- 3,343
What do you need?
radarsurge
Regular Member
- Mar 21, 2012
- 494
- 142
In my experience, deep linking is the best way to get your eComm site to rank if content is an issue. I'm assuming everyone understands the SEO value of title/html/H1 optimization.
I have one site that has total duplicate content to other sites on the web and I link to cat pages, product pages & obviously the home page. Random deep linking has raised the over all rankings of main phrases as well. I keep a roughly 20%(home page)/80%(other) relationship in link building. Recently it has been more like 5%/95% with all the G updates. The site has 58K products and ranks well for the age of domain.
I have one site that has total duplicate content to other sites on the web and I link to cat pages, product pages & obviously the home page. Random deep linking has raised the over all rankings of main phrases as well. I keep a roughly 20%(home page)/80%(other) relationship in link building. Recently it has been more like 5%/95% with all the G updates. The site has 58K products and ranks well for the age of domain.