What is truly white hat?
Making a site with high quality articles, reclining in your chair, and saying, "And now we play the waiting game, heh heh heh".
(And then, months later, wondering why your site has received 0 visits).
Its a lot like when you meet an asshole, you can't really sit down and define exactly why they are a asshole, but you can tell they are one.See but I DO build links for advertising purposes..I NEVER build links to influence serps...How can google know the difference? (coy smile)
BTW this should be an interesting thread...lol...
Alot of people click thanks, and lick up to senior members on here, but meathead is making a damn big point you'd want to listen too.
Your not an expert in SEO, and shouldn't try to be a professional at SEO if your asking questions like this... your setting yourself up for disaster! Myself and meathead are telling you this in a kind way...
Regarding what your saying about links... use comment links and anything spammy on tier 2-3 never at your money site.
Steer clear of anything pharma, porn etc related if your running a weight loss site for example because you've just become one big blip on the radar.
Stick to the usual web 2.0's , and diversify. Alot of these High PR networks are being raided right now also by google, so don't have all your links in one basket... spread yourself. And make sure your anchors are very different.
That's summarising things lightly, study what's working on here closely and avoid getting links from any "frowned upon niches" they will only hurt your sites.
I just thought i'd thank you for putting this guy straight as people like myself could hand over hard earned dollars to amateurs like this with out knowing, im trying to learn SEO as i simply cannot afford to pay someone to do it but imagine my disapointment if i did put money aside for it and it went straight to an amateur that didnt help in anyway?
im not a bricklayer but does he want me to build his house?
Seriously. I get nausea listening to the ultra-moral White hatters sing their tune of compliance to Google's every want all the while when they aren't preaching internet ethics blasting away and SENuke and SB while telling n00bies how they've got to do it the hard way for it to count.
My little theory I always go by is every site that pops up on the web is Black Hat until Google comes in and manually review your site. Once your site is making noise on the web Google manual team comes in and chooses to place you a "White Hat symbol" on their internal system thus giving you "White Hat status". I have many sites I owned years ago that were manually reviewed and they are still ranking sitting dormant without any major updates. I think this was a little too much info but hey sharing is caring =)