Wow! 7878's mailing method REALLY works!

I tend to target businesses close by where I work so that I can swing by during my lunch hour. Failing that, take a morning or afternoon off to meet with them.
 
I think someone has stole the method and turned it into a WSO!

Code:
http://www.warriorforum.com/warrior-special-offers-forum/540915-magic-letter-method-offline-local-consultant-does-get-more-prospects-than-he-can-handle.html

Could be wrong.
 
I think someone has stole the method and turned it into a WSO!

Code:
http://www.warriorforum.com/warrior-special-offers-forum/540915-magic-letter-method-offline-local-consultant-does-get-more-prospects-than-he-can-handle.html

Could be wrong.

Looks like it, would be nice if someone could share it here. But of course someones going to steal this PURE GOLD method
 
Along with this method of mailing potential clients I also like the idea of setting up a simple site in the niche and ranking it into the top 10 for 1-2 keywords the clients want.

Then you can point to it when you make your sales pitch and say that you've already got a site in the top 10. It also helps because then you have some idea of the competition and can quote them a much more exact price for what they want. This only works if the niche has lots of businesses so if you strike out there's still other people to contact. Think more generic doctor/lawyer keywords.
 
Along with this method of mailing potential clients I also like the idea of setting up a simple site in the niche and ranking it into the top 10 for 1-2 keywords the clients want.

Then you can point to it when you make your sales pitch and say that you've already got a site in the top 10. It also helps because then you have some idea of the competition and can quote them a much more exact price for what they want. This only works if the niche has lots of businesses so if you strike out there's still other people to contact. Think more generic doctor/lawyer keywords.

This method does work but I'm selling online reputation management services so I can't do something like that.
 
You need to look at Winchester's posts in this section.

My first big one was very similar. Called me back twice and everything like that, you've got that one in the bag just need to talk it out. I made an overview of my pitch, sectioned out, and had other notes with me on the guy, his business. I brought the reviews, a sheet outlining our services, a sheet with links to reputed studies to back up what I was saying about online trends etc, a printed powerpoint presentation on the basics of how the system works, a proposal of services contract that I thought they should have, and a 3-tiered general payment plan as a backup to that. I ended up getting the highest price on the 3-tiered plan if not as much as I was initially asking.

Pricing would be different if it were a car dealership or a property management company, and even then, vary by business, you need to do a little research, IMO.

Estimate how much more business you think you'll bring them and how much each customer is going to spend initially and over time. You already know from reading the threads what the general high and low is.
 
Wings[SENSE],

Congrats on your success!

I'm interested in this reputation management thing, do you know where can I read more about it?

I mean.. What I really like to know is how can you clean first page of google from bad reviews? Build web2.0's and rank higher or what? :)
 
Wings[SENSE];3855394 said:
WOW! I sent out 8 letters last Wednesday and a prestigious auto dealership just called me back and wants to meet me!

He first called me at 10AM and I didn't expect his call so when I saw an unknown number on my phone I started getting anxious and looked it up on Google and realized it was this auto dealer. I decided to not answer and let him either call me back later or I would call him back and in a more 'ready' mood.

At 11AM he called me back and I answered and he basically said "I'm not sure if we'll be able to work something out but I'm definitely interested in meeting you and seeing what you can do for us." so I said that I was with a client right now and that I would call them back after to set up a meeting. (I wasn't sure of my agenda when I answered so I didn't want to look unprofessionnal by taking 5mins to find a date)

So yeah, it's not a success yet but still that's a conversion rate of 1 in 8. :D

The 8 letters that you sent were they all same niche or all 8 were to different ones? Also what criteria did you use to send them letter? Was it if they had 3 stars or less rating and/or number of total Google reviews?
 
Congratulations on getting a quick response. I wouldn't put pricing in the email, just say something like "it depends on the SEO strategy that we choose to use when we meet and i can go into more details then" at least that will give you some leeway when you do start talking. And remember DO NOT guarantee anything, just say you will do your best to get higher rankings for his site etc.
Good luck and keep us informed on how it went!
 
UPDATE 16-02: Just got an e-mail from another car dealership telling me they agree they have bad reviews and want to know what can I do for them! Conversion 2 in 8 now... AWESOME!! :D:D

It's up to me to prepare myself now and go close them!

----------------

Wings[SENSE],

Congrats on your success!

I'm interested in this reputation management thing, do you know where can I read more about it?

I mean.. What I really like to know is how can you clean first page of google from bad reviews? Build web2.0's and rank higher or what? :)

In your example yes building review sites and things like that to rank them higher than the bad ones is the way to go. In my case, both prospects have bad reviews on their Google Places and a big review site so I will be doing 'Review funneling' to make the happy clients share their experience and post it on Google Places, etc. to overcome the bad one. (Since you can't remove bad reviews)

Congratulations on getting a quick response. I wouldn't put pricing in the email, just say something like "it depends on the SEO strategy that we choose to use when we meet and i can go into more details then" at least that will give you some leeway when you do start talking. And remember DO NOT guarantee anything, just say you will do your best to get higher rankings for his site etc.
Good luck and keep us informed on how it went!

Thanks and yes I will do that (even tho I'm offering ORM services, this still applies).

The 8 letters that you sent were they all same niche or all 8 were to different ones? Also what criteria did you use to send them letter? Was it if they had 3 stars or less rating and/or number of total Google reviews?

If I remember correctly: - 1 to a dentist, - 1 hotel, - 6 dealership.
My criteria was just like you said, 3 stars or less and really bad Google reviews or if they had like 2 really bad reviews and no good one.

Also, for car dealers I sent out 3 letters with a little toy car in it, and so far 1 of them replied and another had dice in it and they also replied so both methods work very well.

You need to look at Winchester's posts in this section.

My first big one was very similar. Called me back twice and everything like that, you've got that one in the bag just need to talk it out. I made an overview of my pitch, sectioned out, and had other notes with me on the guy, his business. I brought the reviews, a sheet outlining our services, a sheet with links to reputed studies to back up what I was saying about online trends etc, a printed powerpoint presentation on the basics of how the system works, a proposal of services contract that I thought they should have, and a 3-tiered general payment plan as a backup to that. I ended up getting the highest price on the 3-tiered plan if not as much as I was initially asking.

Pricing would be different if it were a car dealership or a property management company, and even then, vary by business, you need to do a little research, IMO.

Estimate how much more business you think you'll bring them and how much each customer is going to spend initially and over time. You already know from reading the threads what the general high and low is.

Thanks a lot for this helpful message! I will do kind of like you did and since both of my prospects want an email with a summary of my services, I will include link to studies. Pretty sure this will help when I meet them and close them.
 
Ardley,

This is the Blackhatforum. If you look, you shall find. This place is a gold mine.

Here you go:
http://www.blackhatworld.com/blackhat-seo/member-downloads/407346-get-wso-540915-magic-letter-method-offline-local-consultant-does-get-more.html

Looks like it, would be nice if someone could share it here. But of course someones going to steal this PURE GOLD method

Code:
http://www.warriorforum.com/warrior-special-offers-forum/540915-magic-letter-method-offline-local-consultant-does-get-more-prospects-than-he-can-handle.html
 
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You know... I work full time too, but thinking of doing this but with information explaining that I am currently doing 'reputation management part time' and that clients will be getting a discount due to that... Nothing like telling the truth and offering a reason to buy now...
 
UPDATE

Today was my first meeting with my prospect. I was sooo nervous but I believe it went very well and he was very impress at my 3 solutions (Review Funneling, G Alerts monitoring and Facebook management).

He said Review Funneling is brilliant and he never saw something like that. He even told me he knows he needs my services but my price was too high for their budget for the moment...

I was asking for $1,5k/month for all services included but he said he wasn't prepared for a price like that and he was thinking 300-500$ max/month for everything. I tried telling him the values of it and even said $1,5k/month is only $50 a day which is pretty low considering he would be paying more than that if he hired an in-house guy/team.

He told me I was right and he closed our meeting by telling me he will have his new marketing budget next week and he will see if he can fit my services in it. He also knows one of the manager of the biggest internet marketing provider specializing in car dealer where I live and he said he will tell him about me regarding review funneling because he thought it was really great.

Now I'm not sure at all if it's a good or a bad thing.. This could either mean the IM provider will contact me and see if we can work together OR they will steal "my" idea since it's quite simple/basic to replicate. I even brought a screenshot of a review funneling site and he asked me if he could keep it along with a few other screenshots (internet traffic, etc.) and I said yeah sure but then back home I thought oh god he might just replicate it ...

I guess that's life and sh*t but this is quite a deception as I prepared myself for one week and I was 99,9% sure to get out of there with a new client but no. :(

Anyway, I won't give up and I'll keep taking actions but I wanted to share it with you my fellow BHWers! I think I'm gonna take a last chance and depending on his final answer next week, I'll tell him I can do Review Funneling/Facebook for $700/month with 2 months up front for 6-months/12-months contract. I have nothing to lose right?
 
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Nice! At least you got out there!!

Just curious - what's FB Management? Management of their page?


Thanks...
 
Nice! At least you got out there!!

Just curious - what's FB Management? Management of their page?


Thanks...

Thanks! Even if the deal didn't go through I'm telling myself this is good real life experience! :)

Regarding your question, I meant managing their page, promoting it and also designing them a custom facebook page.
 
does anyone have the 3rd 7878 post on orm?

i have only seen the first two, can someone explain the purpose of the dice. wont the sorter at the post office mangle your letter with dice in them?
 
does anyone have the 3rd 7878 post on orm?

i have only seen the first two, can someone explain the purpose of the dice. wont the sorter at the post office mangle your letter with dice in them?

3rd post has been moved to the JR. Vip section. The purpose of the dice is to make the package weigh more, so the business owner will be more interested in opening it (according to 7878, I do not have any experience with it.) Though I have seen some legit variations on this, for example a toy car to a car dealership, or anything else. Make the package heavy and they apparently are more interested in opening it. As soon as they open it you have their attention and that's when you can make them more interested.
 
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