Steps For New SEO Clients (Check List)

[trybexus]

this is the basic outline of the procedure I use when starting a new SEO project for a client it is by no means complete but a good starting point to hit all the high notes


TClient Interview
-Seed keywords
-How they convert traffic
-Where they would like to be ideally

2) Keyword research, (Report Summary, including backlink data, # of searches etc.)
-Report Summary
-Report Keywords
-Local
-Broad/Phrase/Exact

3) Tracking configuration (Analytics, Goals, etc)
-Create analytics account
-Insert Analytics code
-Configure monthly reporting

4) Web Master Tools Creation (Yahoo, Bing, and Google)
-Create Google Webmaster Tools Account
-Create Yahoo Site Explorer account
-Create Bing Webmaster Tools account

5) Create Google LBL (Local Business Listing)
-Create Listing (get, hours, payment types, and categories from customer)
-Verify Listing with post card to customers address

6) On-page analysis, where can improvements be made, keyword placement.
-check for proper headings
-check for keyword in first 100 words
-check for keyword in image alt tags
-check for keyword in image filename (keyword.jpg)
-check for keyword in bold, italic or list items
-check to ensure keyword shows up at least twice on the page

7) Meta tag analysis, are there proper meta tags, titles, descriptions etc
-Make sure title keyword order and meta keywords are the same
-Verify keyword is in Meta description
-Find out ICBM, and geo tags data for meta data

8) URL and linking structure analysis. (Internal and external links, keywords in URL)
-If possible create URL?s containing keywords
-No more than two directories deep
-No more than 2 parameters in URL?s
-Make sure not leaking page rank with too many out bound links or two from internal.

9) Create Sitemap
-Submit site map to Google
-submit site map to yahoo

10) (Optional) Directory Submissions (Paid and Non-Paid)
-Create directory description cheat sheet
-Submit to free directories
-Submit to paid directories

11) (All along) Link Building
-Web 2.0 Profiles
-Articles
-Forum Links
-Proper Blog Comments

 

[plex_brahial]

6)Dont forghet title keyword
11)Proper Blog Comments do you mean manual blog comments?

 

[jeanywill]

Thanks man.. very useful for me..

Anyway, how about the search engine submission for client? is it important too?

11)Proper Blog Comments do you mean manual blog comments?

-> I need the answer too..

 

[eyerish]

nice organized list

 

[Searay]

Thanks trybexusl being a newbie I need some help and was wondering what the pros required for fine tuning, your info is very helpful

 

[zalpriest]

Great info

 

[nerdmoney]

thanks op.
I do all this (a bit out of your order) but sometimes I forget one or two things.
Like today I forgot the google analytics, duh!
Good reference list!

 

[AdamMeds]

Nice list - I'm new to SEO and learning as I go and found a few things that I :ahem: overlooked. Thanks

 

[Warrior 66]

Great sharing .
I want some more knowledge in Keyword research (2 point) .
Will you elaborate it how to search that a keyword has how many searches and anymore details .

 

[R0CKY]

That's a pretty good checklist. I'm preparing my own strategy and will combine it with your list, thanks!

 

[cro-mag]

Great sharing .
I want some more knowledge in Keyword research (2 point) .
Will you elaborate it how to search that a keyword has how many searches and anymore details .

You can use google adword keyword tool, or traffic travis for this.
You can take a look at this thread too link

 

[egywbas]

thanks for that man

 

[wholesalereplica]

great list will help me out

 

[photoads]

Great list - I know all stuff as I have been doing my own sites for the last 10 years. But am looking to hit the local market as I think the local market is easier to rank for than the globe?

The hurdle I have is pricing I am just crap at putting a price on the service I can offer. How do you approach clients & how much do you quote for the services you listed?