What's the Worst Advice You've Ever Heard About PBNs?

[PBNMariia]

What's the worst piece of advice you've ever heard about PBNs? I'll start.

One of the most common ones I've heard over the years is:

"Once your site reaches top rankings, you can stop building links."

In reality, many projects lose visibility precisely because competitors continue investing in links while they stop.

I'm curious: What's the worst PBN-related advice you've heard that people still repeat today?

 

[Aerodex26]

"Use expired domains with any strong backlink profile the age and links carry over automatically, so you don't need to vet them."
Worst advice ever!

 

[Digital Overseer]

one bad advice i have heard is any expired domain with high metrics is a good PBN.
metrics alone do not tell the full history. you still need to check the domain history, relevance, link quality and spam signals. a bad domain can create more problems than benefits.

 

[proxygo]

ive heard so many people say there useless when
in fact its there knowledge thats useless

 

[AtomicSamurai]

This is the advice I got before starting this: "Just make the PBN sites look real by posting random content and Google won't catch them"

 

[BlackShield]

What's the worst piece of advice you've ever heard about PBNs? I'll start.

One of the most common ones I've heard over the years is:

"Once your site reaches top rankings, you can stop building links."

In reality, many projects lose visibility precisely because competitors continue investing in links while they stop.

I'm curious: What's the worst PBN-related advice you've heard that people still repeat today?

More PBN links always equals better rankings. I've seen sites improve with relevant, quality links while others got with hundreds of links at a page.

 

[Diplomat]

1. PBNs don't work anymore
2. You should interlink your PBN sites for an extra boost

 

[Steptoe]

You should interlink your PBN sites for an extra boost

OMG who told you that nugget of wisdom? We need a name and shame wall

 

[MajestySEO]

OMG who told you that nugget of wisdom? We need a name and shame wall

Probably the same SEO guru who sold "10,000 backlinks for $5" and called it a long term strategy.

 

[Diplomat]

OMG who told you that nugget of wisdom? We need a name and shame wall

A big part of our job is educating our customers and offering them advice as they build their PBNs.

One customer, who really had no idea what they were doing, assured us that it was very important to interlink their domains because their domains were big and powerful (yes, they were, €1000-4000+ per domain). That happened a couple of years ago, and thankfully, they did not interlink, and today, they are still enjoying the fruits of their domains. Imagine losing a €100k+ network for silly things like that.