- Nov 23, 2011
- 905
- 720
People talk a lot about the “hook” in the first few seconds of the video, and yes I agree people have the attention span of barely anything.
But here are some tips that can be done better, and what you might be doing wrong.
The problem here comes when you are optimising for leads; the leads might come, but the quality is going to be low and even lower after a while.
As FB also takes clicks into consideration.
A few days later, your pixel is ruined.
What to do instead? (In this case)
Test the same stuff on Purchase instead of Leads, and your results should be better.
However, I would advise that if you have done the above with Lead purpose, get a new pixel and turn your ads into the intent they are used for, so instead of just hot girls and running dating, add more to it and get rid of the girls and make it more realistic.
Example 02.
If you are running Casino applications on Google or IOS (Apple) make sure to use the Purchase event; running installs will once more ruin your pixel very fast, especially if you hype up the game too much in your videos.
What you can also do instead, make it VERY clear that “money” is involved, that people have to be of a certain age so you avoid the losers that just think it’s a fun game to play.
This is going to feed your pixel with the right people.
Running META ads isn’t just about the highest CTR and getting the lowest CPCs anymore, that shit is long gone, so it has to be a mix of both.
Real Test Example:
I was running casino ads with sexy bitches on LEAD mode, it worked in the first days but the pixel got absolute retarded because eventually it said, Waddup we see these horny idiots generating you some amazing leads, let’s focus the campaign on them and BOOM, pixel ruined.
How did I kinda fix it?
Still running with bitches but on Purchase mode, did better lasted longer.
How did I finally really fix it?
Running on Purchase and no more bitches and no more over hyping the “casino games” but instead just focus in real gameplay, the actual bonus they get and while this took a lot longer to become profitable, if you got your pixel backed up it’s now filled with quality people that you can make look a like audiences from and passing the pixel to your other accounts so you don’t have to take those losses anymore.
Hope this helped someone, and would love you take on the meta pixel, your game plans and how you twist and turn that little fucker that makes or breaks your campaign.
THIS WAS NOT WRITTEN BY AI.
I just felt like mentioning it, as AI comments and topics here have been overkill.
Enjoy your weekend!
But here are some tips that can be done better, and what you might be doing wrong.
- Running ads with SEXY stuff in there, it can work for some niches and can work for a few days but sooner or later your pixel is going to adjust to random ass people that just click because it’s sexy without ever having the attention to take action.
The problem here comes when you are optimising for leads; the leads might come, but the quality is going to be low and even lower after a while.
As FB also takes clicks into consideration.
A few days later, your pixel is ruined.
What to do instead? (In this case)
Test the same stuff on Purchase instead of Leads, and your results should be better.
However, I would advise that if you have done the above with Lead purpose, get a new pixel and turn your ads into the intent they are used for, so instead of just hot girls and running dating, add more to it and get rid of the girls and make it more realistic.
Example 02.
If you are running Casino applications on Google or IOS (Apple) make sure to use the Purchase event; running installs will once more ruin your pixel very fast, especially if you hype up the game too much in your videos.
What you can also do instead, make it VERY clear that “money” is involved, that people have to be of a certain age so you avoid the losers that just think it’s a fun game to play.
This is going to feed your pixel with the right people.
Running META ads isn’t just about the highest CTR and getting the lowest CPCs anymore, that shit is long gone, so it has to be a mix of both.
Real Test Example:
I was running casino ads with sexy bitches on LEAD mode, it worked in the first days but the pixel got absolute retarded because eventually it said, Waddup we see these horny idiots generating you some amazing leads, let’s focus the campaign on them and BOOM, pixel ruined.
How did I kinda fix it?
Still running with bitches but on Purchase mode, did better lasted longer.
How did I finally really fix it?
Running on Purchase and no more bitches and no more over hyping the “casino games” but instead just focus in real gameplay, the actual bonus they get and while this took a lot longer to become profitable, if you got your pixel backed up it’s now filled with quality people that you can make look a like audiences from and passing the pixel to your other accounts so you don’t have to take those losses anymore.
Hope this helped someone, and would love you take on the meta pixel, your game plans and how you twist and turn that little fucker that makes or breaks your campaign.
THIS WAS NOT WRITTEN BY AI.
I just felt like mentioning it, as AI comments and topics here have been overkill.
Enjoy your weekend!
